Wearable technology – a natural extension of online and mobile channels–is quickly emerging as the latest consumer engagement channel presenting new opportunities for brands to deliver more personalized and informed service, faster checkout, greater access to discounts and deals, and real-time input into consumer purchasing decisions. By 2018, wearable technology is projected to grow to a $19 billion market. Nearly 70% of consumers are reporting they are ready to engage with brands through... Read More

Call center companies are one of the largest job creators in Ohio, according to state records. According to the Bureau of Labor Statistics, there were more than 82,000 customer service representatives working in Ohio in May 2014 compared with nearly 78,000 in 2013. According to jobs4america, a business coalition that advocates for moving call center jobs to the U.S., Ohio is ranked as one of the top 10 states for call center employment in the country. Read More

Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but are retailers meeting customer expectations? Read More

According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels. Read More

According to research from ACCENT Marketing now STARTEK, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. Read More

Consumers today have a new set of attitudes and outlooks that have been shaped by experiences with brands across industries. and today’s consumers seek information from personal and professional networks, in addition to engaging with a brand through traditional channels Read More