According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels.
According to research from ACCENT Marketing now STARTEK, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers.
Consumers today have a new set of attitudes and outlooks that have been shaped by experiences with brands across industries. and today’s consumers seek information from personal and professional networks, in addition to engaging with a brand through traditional channels
According to research conducted by ACCENT now STARTEK, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement.
What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence others via social media and online reviews like never before. Smart brands can, and do, respond by engaging consumers where they are - laptop, tablet, and phone. Now wearables – fitness monitors to smart watches to clothing – are the new frontier in
5 Travel Trend Predictions to Watch in 2017
Increased mobile connectivity and the rise of digital devices will continue to drive emerging travel tech trends in the year ahead.
Thanks to new technology and 24/7 connectivity, travel brands, airlines and hotels must integrate new customer...
How Mobile User Device Data is Driving Marketing
Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to...
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