Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but are retailers meeting customer expectations? Read More

According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels. Read More

According to research from ACCENT Marketing now STARTEK, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. Read More

Consumers today have a new set of attitudes and outlooks that have been shaped by experiences with brands across industries. and today’s consumers seek information from personal and professional networks, in addition to engaging with a brand through traditional channels Read More

According to research conducted by ACCENT now STARTEK, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement. Read More

What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence others via social media and online reviews like never before. Smart brands can, and do, respond by engaging consumers where they are - laptop, tablet, and phone. Now wearables – fitness monitors to smart watches to clothing – are the new frontier in customer engagement. Read More