Today’s marketers have a variety of distribution channels - from marketing applications to social media networks - available to utilize in their marketing strategy. Empowered consumers pay attention to how brands engage with them across all channels, whether it is through social media, mobile or wearable technology devices. For businesses looking to create a sense of community and retain customers, it's important to create a cohesive journey across multiple touch points both on and offline....
5 Travel Trend Predictions to Watch in 2017
Increased mobile connectivity and the rise of digital devices will continue to drive emerging travel tech trends in the year ahead.
Thanks to new technology and 24/7 connectivity, travel brands, airlines and hotels must integrate new customer...
How Mobile User Device Data is Driving Marketing
Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to...
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