Today’s marketers have a variety of distribution channels - from marketing applications to social media networks - available to utilize in their marketing strategy. Empowered consumers pay attention to how brands engage with them across all channels, whether it is through social media, mobile or wearable technology devices. For businesses looking to create a sense of community and retain customers, it's important to create a cohesive journey across multiple touch points both on and offline....
Dialogue in the Retail Sector
With the proliferation of online retail possibilities, brick and mortar stores are confronted with new challenges. More specifically, retail stores rarely can compete with online prices, can’t offer the same array of products, and seldom provide...
Retailers – Are you Primed for Success?
On July 16, Amazon will host its annual Prime Day – a one-day only global shopping event exclusively for Prime members. Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, Prime Day has grown into an online phenomenon where...
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