Today’s marketers have a variety of distribution channels - from marketing applications to social media networks - available to utilize in their marketing strategy. Empowered consumers pay attention to how brands engage with them across all channels, whether it is through social media, mobile or wearable technology devices. For businesses looking to create a sense of community and retain customers, it's important to create a cohesive journey across multiple touch points both on and offline....
For Payers and PBMs, Being Consumer-Centric...
Think being consumer-centric is enough to drive member satisfaction and loyalty? Payers and PBMs need to think again.
Social Media Out of Control
The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers...
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