News & Insight

Archives: January, 2017
5 Travel Trend Predictions to Watch in 2017 Increased mobile connectivity and the rise of digital devices will continue to drive emerging travel tech trends in the year ahead. Thanks to new technology and 24/7 connectivity, travel brands, airlines and hotels must integrate new customer engagement strategies to maintain critical aspects of human interaction and ensure positive, personalized traveler experiences. Here are five tech trends shaping the travel industry in 2017: Read More
How Mobile User Device Data is Driving Marketing Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to process that user information to personalize content and create opportunities for positive customer engagement. Here are a few ways mobile data is driving marketing by collecting user information to better understand target audiences and inform... Read More