Increased mobile connectivity and the rise of digital devices will continue to drive emerging travel tech trends in the year ahead.
Thanks to new technology and 24/7 connectivity, travel brands, airlines and hotels must integrate new customer engagement strategies to maintain critical aspects of human interaction and ensure positive, personalized traveler experiences.
Here are five tech trends shaping the travel industry in 2017:
Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to process that user information to personalize content and create opportunities for positive customer engagement. Here are a few ways mobile data is driving marketing by collecting user information to better understand target audiences and inform...
Personalization is Essential in Healthcare
Consumers are coming to healthcare interactions today with heightened expectations for personalized, easy, and convenient experiences. However, when consumers reach out to their healthcare provider, it’s usually emotionally charged and anything...
What Kind of Shopper Are You? Take the Quiz!
Are you overwhelmed by the multiple options in the buying experience, or do you want a personable experience because you thrive on relational activity? In our recent blog Dialogue in the Retail Sector, we learned about three distinctive shopper...
To start optimizing your client engagement call us at +1 (800) 541-1130.