The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers flocking to social channels for customer service, the catch phrase is now: “social custom service is the new marketing.”
Today’s travelers have high-flying expectations for customer service. STARTEK’s client, a leader in the travel industry, is all too aware that pleasing its customers is just as important as meeting the safety, convenience, and comfort that its customers have come to expect. That’s why the travel company engaged STARTEK to help it take customer service and satisfaction to new heights
Personalization in the Age of Automation
Being called by your first name, reward points, special member advantages, timely discounts – let’s face it. We love it. As consumers, we want brands to cater to our individual needs and wants. Feeling special gives us that warm, fuzzy feeling...
Do it For the Gram
Heart hands at sunset, toes in the sand, the perfect video angle of the candy falling out of the piñata cake your friend just cut; apply the right filter and post. You’ve probably seen these types of images multiple times on Instagram. Millions...
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