News & Insight

Archives: May, 2018
Being Present in a World of Distraction. Let’s face it. In today’s digital world, we are dominated by gadgets and technology that are supposed to make us more connected. But if you’ve ever found yourself struggling to stay present in a conversation, you’re not alone. According to a recent study from Microsoft, the age of the smartphone has actually left us with shorter attention spans than that of a goldfish. When it comes to engaging with your customers, you can’t afford to be distracted. So how do you stay present? Read More
Let’s Get Rid of the Hassle Factor – Make it Easy Growing up, most of us remember a certain green frog who vocalized frequently “It’s not easy being green.” Anyone who has aimlessly looked for a customer service number on a website, been stuck in IVR hell, or had to call a brand repeatedly to get an issue resolved has likely echoed a similar sentiment – “It’s not easy being a customer.” So why does an interaction between a customer and a brand have to be so painful? The truth is – it doesn’t. Brands should look for ways to... Read More
Press Pause on Conversational Backtracking – Maybe?? Why Reducing Conversational Backtracking is Important Do you remember the first time you used the rewind function on your tv remote? The ability to pause, rewind, and play live tv on demand gave you a level of control you’d never had before. No longer were you missing important moments due to household interruptions or being out of the room when your favorite program came back on. Read More
Credibility – Can I Trust You? Trust as the Cornerstone for Sticky Sales, Customer Retention, and First Call Resolution Read More