For almost a decade, we’ve heard about the impending death of retail. Shopping malls are going dark and former icons of American retail are on the verge of collapse. To survive, brands have shifted their strategies online to stay relevant, and ecommerce is taking the place of the time-honored trip to the store. It’s been widely reported that millennials – now 87 million strong – are at the root of retail’s death. Or are they?
With the proliferation of online retail possibilities, brick and mortar stores are confronted with new challenges. More specifically, retail stores rarely can compete with online prices, can’t offer the same array of products, and seldom provide the convenience of home delivery. To maintain or grow market share, retail businesses need to attract customers for reasons other than price and convenience.
On July 16, Amazon will host its annual Prime Day – a one-day only global shopping event exclusively for Prime members. Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, Prime Day has grown into an online phenomenon where members can shop hundreds of thousands of deals sitewide, with new deals starting as often as every five minutes. In fact, Prime Day 2017 was the biggest shopping day in Amazon’s history until it was surpassed by Cyber Monday 2017 just four months...
Personalization in the Age of Automation
Being called by your first name, reward points, special member advantages, timely discounts – let’s face it. We love it. As consumers, we want brands to cater to our individual needs and wants. Feeling special gives us that warm, fuzzy feeling...
Do it For the Gram
Heart hands at sunset, toes in the sand, the perfect video angle of the candy falling out of the piñata cake your friend just cut; apply the right filter and post. You’ve probably seen these types of images multiple times on Instagram. Millions...
To start optimizing your client engagement call us at +1 (800) 541-1130.