News & Insight

Archives: August, 2018
Personalization is Essential in Healthcare Consumers are coming to healthcare interactions today with heightened expectations for personalized, easy, and convenient experiences. However, when consumers reach out to their healthcare provider, it’s usually emotionally charged and anything but easy. The stakes are high for healthcare consumers – increased premiums, out-of-pocket expenses, and denied coverage for certain conditions. But the stakes are equally high for healthcare providers as they strive to drive higher revenue and... Read More
What Kind of Shopper Are You?  Take the Quiz! Are you overwhelmed by the multiple options in the buying experience, or do you want a personable experience because you thrive on relational activity? In our recent blog Dialogue in the Retail Sector, we learned about three distinctive shopper types: Social Customers, Nervous Buyers, and Curious Clients. Are you one of those types or maybe a few depending on the buying situation? With the assistance of our Chief Science Officer, Dr. James Keaten, we developed a quick survey to help determine... Read More