News & Insight

Archives: September, 2018
Is Influencer Marketing Worth the Hype? If we’ve learned anything from social media, it’s the power sharing information can have on influencing others. From politics and business to world culture, education, careers and more, social media’s impact on society is undeniable. For brands, social influence plays a particularly important role in a shopper’s purchase journey and can lead to increased awareness, trust, and familiarity, which are important variables in the purchase-decision-making process. Monetize those... Read More
Behind the Hashtag– Meet Startek’s Social Media Team If you’re an avid social user, Facebook, Instagram, and Twitter are part of your daily routine. And like most consumers, at some point you have most likely aired a few grievances about a brand online – sharing your complaints and frustrations with your network, top influencers, and brand executives alike. Social media has become the platform to share the good, the bad, and the ugly of customer service. When those interactions are positive, it can have a strong impact on a brand’s bottom... Read More