From smart home appliances to artificially intelligent digital assistants, to wearables such as fitness trackers, the consumer technology industry continues to change how we live at a pace that can be mind-boggling for consumers. While consumers are more attached to their devices than ever before, they face greater complexity and frustration — from knowing which device to purchase to troubleshooting problems to understanding how billing for subscription-based software works.
Being called by your first name, reward points, special member advantages, timely discounts – let’s face it. We love it. As consumers, we want brands to cater to our individual needs and wants. Feeling special gives us that warm, fuzzy feeling...
Do it For the Gram
Heart hands at sunset, toes in the sand, the perfect video angle of the candy falling out of the piñata cake your friend just cut; apply the right filter and post. You’ve probably seen these types of images multiple times on Instagram. Millions...
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