News & Insight

Category: Blog
STARTEK Spotlight: Mansfield Center The brand warriors at the Mansfield Center have a great thing going -- they’re driven, motivated, just competitive enough, and most importantly value one another for the qualities they each bring to the team. The Mansfield site has grown a lot over the past few years and the team has evolved right along with the business while still maintaining their humble and hungry philosophy. Read More
Incorporating New Channels To Your Customer Engagement Strategy Today’s marketers have a variety of distribution channels - from marketing applications to social media networks - available to utilize in their marketing strategy. Empowered consumers pay attention to how brands engage with them across all channels, whether it is through social media, mobile or wearable technology devices. For businesses looking to create a sense of community and retain customers, it's important to create a cohesive journey across multiple touch points both on and offline.... Read More
Jeffersonville Center Celebrates 2015 Customer Engagement Week Over 20 years ago Customer Service Week became a nationally recognized event that is celebrated during the first full week of each October. During this special week, organizations celebrate the hard work of their customer-focused employees. Read More
Is Going to the Mall During the Holidays Your Worst Nightmare? According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels. Read More
Men Tweet and Women Pin; Everyone engages via Facebook According to research from ACCENT Marketing now STARTEK, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. Read More
Wearable Technology: A New Channel for Customer Engagement According to research conducted by ACCENT now STARTEK, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement. Read More