News & Insight

Category: Blog
Wearable Technology: A New Channel for Customer Engagement According to research conducted by ACCENT now STARTEK, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement. Read More
People love to talk. They love to share the good, the bad and everything in between with their networks, in-person and digitally on websites such as Facebook, Twitter, Yelp. People crave attention. When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s a primer with 5 tips to successfully engage with your customers through social media. Read More
At Adastral Park in Ipswich, BT’s new research labs are set to trial “ultra-fast” broadband that could reach speeds of one Gigabit per second (equivalent to 1000 Megabits per second). If achieved, it would represent a significant upgrade on the current fastest internet available for personal use, which in the UK, is supplied by Virgin Media at speed of 152Mbps. BT are attempting to achieve their results using G.Fast, a new standard approved by the ITU (International Telecommunication... Read More
T-Mobile's cellular performance improved in the first half of 2014, while Sprint fell to the bottom of the rankings for the big four carriers, RootMetrics said. T-Mobile has moved into third place among the big four cellular carriers in the United States, while Sprint has fallen to the number four spot, according to the results of new tests performed by RootMetrics, an independent mobile analytics firm. Still in the number-one and number-two spots in the rankings are Verizon Wireless and... Read More
Yahoo Directory, a site that was once the center of Yahoo's internet dynasty, is being shut down at the end of the year. However, unless you've been using the internet for a couple of decades, you've probably never heard of the site. Let's hop in an internet time machine and set the dial back to 1994, when Jerry Yang and David Filo founded Yahoo. The site, "Jerry and David's Guide to the World Wide Web," was little more than a hand-curated list of sites on the internet, sorted by category. Read More
Ever wonder if anyone is listening to your customer service complaints? At AT&T, the answer might surprise you. The telecom giant is currently experimenting with a new software system that transcribes customer calls. Using machine learning, AT&T's system offers feedback in close to real time to help company reps. The system can even detect customers' emotion, and it offers an interactive database that employees can query for insights on the kind of calls they're getting. Read More