Subscription-based retail delivery companies like Stitch Fix, Dollar Shave Club and Birchbox have exploded and are changing the way consumers shop. A recent study shows subscription box sites have grown nearly 3,000% in the past three years.
Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to process that user information to personalize content and create opportunities for positive customer engagement. Here are a few ways mobile data is driving marketing by collecting user information to better understand target audiences and inform...
Increased mobile connectivity and the growth of social media has created a variety of touch points across all phases of the customer lifecycle from product research to customer support. But are retail brands effectively utilizing social media networks to increase brand visibility and boost sales?
According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels.
StarTek of Mansfield has stepped up to save the Christmas Wunderland lights display at the Richland County Fairgrounds.
"We really needed help. Bob Hoover retired this year and we needed a group or organization to help construct the display and then tear it down after the first of the year," said Kim Kollin, interim fair board manager said.
Let’s Get Rid of the Hassle Factor – Make it...
Growing up, most of us remember a certain green frog who vocalized frequently “It’s not easy being green.” Anyone who has aimlessly looked for a customer service number on a website, been stuck in IVR hell, or had to call a brand repeatedly to...
Press Pause on Conversational Backtracking –...
Do you remember the first time you used the rewind function on your tv remote? The ability to pause, rewind, and play live tv on demand gave you a level of control you’d never had before. No longer were you missing important moments due to...
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