Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to process that user information to personalize content and create opportunities for positive customer engagement. Here are a few ways mobile data is driving marketing by collecting user information to better understand target audiences and inform...
Increased mobile connectivity and the growth of social media has created a variety of touch points across all phases of the customer lifecycle from product research to customer support. But are retail brands effectively utilizing social media networks to increase brand visibility and boost sales?
According to research from ACCENT now STARTEK, the key to a successful customer engagement strategy is a consistent omni-channel experience. Retailers know the holidays are an important opportunity to build new customer relationships and strengthen customer loyalty, but research shows they face challenges delivering experiences and promotions across multiple channels.
StarTek of Mansfield has stepped up to save the Christmas Wunderland lights display at the Richland County Fairgrounds.
"We really needed help. Bob Hoover retired this year and we needed a group or organization to help construct the display and then tear it down after the first of the year," said Kim Kollin, interim fair board manager said.
5 Travel Trend Predictions to Watch in 2017
Increased mobile connectivity and the rise of digital devices will continue to drive emerging travel tech trends in the year ahead.
Thanks to new technology and 24/7 connectivity, travel brands, airlines and hotels must integrate new customer...
How Mobile User Device Data is Driving Marketing
Increased mobile use provides marketers with a wealth of data from apps including insight on user behavior, habits, preferences and location. With an influx of new information about target audiences accessible via mobile, brands must determine how to...
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