News & Insight

Category: Telecommunications
5 Ways Brands Can Successfully Reach Customers Through Social Media A strong social media presence is a crucial component of businesses large and small across all types of industries from retail to telecom. STARTEK understands that great social media can improve brand messaging, influence online sentiment and provide a valuable resource for customer service. Today, STARTEK supports social care programs across leading retail, manufacturing, consumer electronics, automotive, technology and ecommerce brands. Through social best practices the team maximizes every... Read More
People love to talk. They love to share the good, the bad and everything in between with their networks, in-person and digitally on websites such as Facebook, Twitter, Yelp. People crave attention. When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s a primer with 5 tips to successfully engage with your customers through social media. Read More
Ever wonder if anyone is listening to your customer service complaints? At AT&T, the answer might surprise you. The telecom giant is currently experimenting with a new software system that transcribes customer calls. Using machine learning, AT&T's system offers feedback in close to real time to help company reps. The system can even detect customers' emotion, and it offers an interactive database that employees can query for insights on the kind of calls they're getting. Read More