In our last blog, we talked about the difference between multichannel and omnichannel and how not understanding the difference can truly hurt your brand. Today we’re taking a question-and-answer approach to further explore the concept of a customer-centric omnichannel strategy.
We talked to Ted Nardin, STARTEK’s dialogue expert and president of the STARTEK Science Lab, and Dwain Kent, STARTEK’s Director of Customer Experience and Engagement, to get their insights on the topic.
With the proliferation of online retail possibilities, brick and mortar stores are confronted with new challenges. More specifically, retail stores rarely can compete with online prices, can’t offer the same array of products, and seldom provide... Read More
On July 16, Amazon will host its annual Prime Day – a one-day only global shopping event exclusively for Prime members. Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, Prime Day has grown into an online phenomenon where... Read More