In our last blog, we talked about the difference between multichannel and omnichannel and how not understanding the difference can truly hurt your brand. Today we’re taking a question-and-answer approach to further explore the concept of a customer-centric omnichannel strategy.
We talked to Ted Nardin, STARTEK’s dialogue expert and president of the STARTEK Science Lab, and Dwain Kent, STARTEK’s Director of Customer Experience and Engagement, to get their insights on the topic.
Every company would do well to view customer interactions as normal human dialogue, and treat customers as they would friends. A STARTEK client, then the tenth largest multichannel video service provider and sixth largest cable Internet provider in... Read More
Thirty years ago, STARTEK was founded in Greeley, Colorado, on a simple belief that with hard work and passion for what we do, we could create the maximum value for our stakeholders. Our focus has always been on delivering high-quality solutions to... Read More