To become a leader in the automotive industry, it takes expertise, innovation, quality, and leadership. This STARTEK client, a major manufacturer of auto and truck parts, has it all, with many decades of success to prove it. Yet, its new chief marketing officer (CMO) knew the company could further improve its performance, particularly when it came to customer service and engagement.
The automotive industry is undergoing a transformation. Changing consumer behaviors, the accelerated rise of technology-driven trends, and less constrained competition are revolutionizing the capital-intensive, wholesale industry. While automotive...
Shaking Up the Automotive Industry
In the age of electric, hybrid, connected, and autonomous vehicles, could you imagine driving a steam powered car? Probably not. The automotive industry has certainly come a long way from the mass-production of the Ford Model T, but technology...
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