To become a leader in the automotive industry, it takes expertise, innovation, quality, and leadership. This STARTEK client, a major manufacturer of auto and truck parts, has it all, with many decades of success to prove it. Yet, its new chief marketing officer (CMO) knew the company could further improve its performance, particularly when it came to customer service and engagement.
Think being consumer-centric is enough to drive member satisfaction and loyalty? Payers and PBMs need to think again.
Social Media Out of Control
The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers...
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