News & Insight

STARTEK Brand Warriors Empathize

Our Brand Warriors are made up of many core values including their ability to empathize, not only externally, but internally as well. Possessing and practicing this ability builds strong relationships between employees, customers and clients. Understanding what another employee might be going through represents the core value of being able to empathize. 

To find out whether or not our Brand Warriors are implementing the core values of our company, we regularly engage employees in a survey to understand what the core values mean to them. Recently we asked our employees what empathy means to them. 

To empathize means a variety things to our Brand Warriors, here are what some of them had to say about this core value:

“Whether it’s the customer on the other line or the employee sitting across from you, we should treat everyone with the same understanding.” – Alexis N.

“Empathy means listening to other perspectives on an issue with an open-mind and sharing feedback as needed.” – Saeed J.

“From shareholders and investors to employees and customers, when everyone at our company understands the needs of our clients, business is stronger.” – Courtney C.

“Empathy is the ability to put myself in the customer’s shoes.” – Jamie B.

“We need to find connections with our clients to better understand them and respond to their needs.” – Erwin E.

“Empathy is important because it brings you closer to the person you’re communicating with.” – Rose M.

“Effective empathy is the mindset that leadership is not about rank, power and privilege, but the willingness to place others’ needs above your own. Empathetic leadership means prioritizing the well-being of our team members and, in return, our team members will give everything they’ve got to protect and advance our organization.” – Fe J.