Ever wonder if anyone is listening to your customer service complaints? At AT&T, the answer might surprise you.
The telecom giant is currently experimenting with a new software system that transcribes customer calls. Using machine learning, AT&T's system offers feedback in close to real time to help company reps. The system can even detect customers' emotion, and it offers an interactive database that employees can query for insights on the kind of calls they're getting.
Think being consumer-centric is enough to drive member satisfaction and loyalty? Payers and PBMs need to think again.
Social Media Out of Control
The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers...
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