Yahoo Directory, a site that was once the center of Yahoo's internet dynasty, is being shut down at the end of the year. However, unless you've been using the internet for a couple of decades, you've probably never heard of the site. Let's hop in an internet time machine and set the dial back to 1994, when Jerry Yang and David Filo founded Yahoo. The site, "Jerry and David's Guide to the World Wide Web," was little more than a hand-curated list of sites on the internet, sorted by category.
Think being consumer-centric is enough to drive member satisfaction and loyalty? Payers and PBMs need to think again.
Social Media Out of Control
The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers...
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