Prepping for one of the largest shopping events of the year – are you ready?

Jul 11, 2019 7:51:00 AM

in Customer Service, Blog

Are you prepping your online wishlist? Perhaps you have your eye on a new computer, some wearable technology, or maybe that new appliance you have been holding out for? Good news! Great deals are on the way.

The days of wrestling your way through a crowd are becoming less common as online shopping – in particular – Amazon Prime Day takes on a greater importance in the sales cycle. So what can you do to cash in on some of those famous Prime Day Deals that you are hearing about?

First, let’s brush up on the basics of Amazon Prime Day?

Covering the Basics

Amazon launched the first Prime Day in 2015 to celebrate the company’s 20-year anniversary. The shopping day was so popular with consumers that Amazon decided to make it an annual event. In 2017, millions of Amazon Prime users purchased a whopping $2.41 billion worth of goods followed by approximately $4.19 billion in 2018. This year, as in years past, deals range across all product types from technology to clothing.

Here are a few pro tips to get you started:

  • Sign up to be a Amazon Prime Member
  • Download the Amazon Shopping App on your tablet or phone
  • Shop at Midnight (3:00 a.m. EST) on Monday, July 15, 2019

It’s that simple. If you like to pre-shop the deals, Amazon is releasing a few key Prime Day deals in advance for shoppers to start creating their watch lists to snag the best prices. Amazon also allows you to set alerts through your account to inform you when your saved deals go live.

Deals this good require a lot of technology and people power. So what type of behind-the-scenes preparation occurs for one of the largest shopping days of the year for one of the largest retailers in the world?

Taking Customer Support to the Next Level

The increasing demands of the customer for service and support are growing at exponential rates for most brands including Amazon. At Startek, we understand the preparation it takes to create and implement startegies to support such consumer-engagement heavy events like Prime Day. So how do brands prepare for big shopping events like Prime Day?

There are a lot of little tasks that go on behind the scenes to ensure every aspect of the operation is vigilantly cared for. This includes proper staffing, training, and having the right technology in place to support online purchases. Most importantly, understanding how to communicate and relate to you – as a cutomer is key. Today, Startek partners with countless brands from different industries to provide insights about every touch point of the customer journey. We specialize in teaching other brands how to engage in authentic dialogue with their customers.

We arm our engagement specialists with the tools needed to participate in honest, open dialogue that meets the needs and expectations of today’s retail consumer.

This includes:

  • Demonstrating professionalism through common courtesy and etiquette that matches the level of formality with the amount of customer effort;
  • Listening to the needs and situation of the customer, incorporating prior conversations with them, and providing personalized responses; and
  • Offering appropriate, gradual and personal disclosures that create a sense of spontaneity, personalization, and connectedness.

Most importantly, we leave customers smiling long after the conversation ends. It is these types of interactions that encourage your customers to share their experiences with your brand with their friends and family.

In 2018, STARTEK was awarded 11 Customer Obsession Awards across multiple lines of business for bringing the “WOW” experience to customers.

What to Expect

Now that we have covered the basics of Amazon Prime Day and the preparation to support for such an event, what should customers expect? Lots of savings and special deal offers only available to Prime Members. This year, other retailers like Target are jumping into the “Prime-like” arena in an effort to compete with Amazon during Prime Day. More importantly, aside from the deals, your customers want to connect with your brand. In fact, Sprout Social reports 64% of consumers seek that connection. If you want to amp up your customer experience let’s get started! Visit our contact us page to learn how we can take your customer conversations to the next level.