Startek redefined customer support for a global electronics brand with AI-powered knowledge management

A leading Canada based airline renowned for connecting major Canadian and U.S. cities with budget-friendly air travel, faced significant operational challenges. Offering services like reservations, refunds and handling flight disruptions, they needed a partner to enhance customer satisfaction and streamline operations. Startek partnered with them to improve efficiency, reduce costs and elevate their customer experience.

Redefining customer support with AI innovation

A Taiwan-based multinational consumer electronics manufacturer partnered with Startek to elevate customer support operations. Facing rising support volumes and the need for faster, moreaccurateservice, the client turned to AI for a smarter solution. Startek implemented Gen AI KMS to drive efficiency, reduce dissatisfaction and boost agent productivity—delivering seamless, intelligent customer experiences at scale.

The Challenge

Low CSAT scores
below 80%

High operational
costs of $25/hour
for onshore agents

Backlog of thousands of unserved tickets impacting customer experience

Limited language
translation
accuracy at 76%

Startek solution

To tackle these challenges, Startek deployed Gen AI KMS—an AI-powered knowledge management platform that provides instant, contextual answers by synthesizing content from multiple sources. With real-time knowledge retrieval, AI-led resolutionguidanceand automated workflows, agents gained the tools to resolve queries faster and more effectively. This transformation empowered over 1,000 agents with instant access to relevant,accurateinformation—streamlining service delivery and enhancing the overall customer experience. 

The result

Supercharge your CX with
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