Generative and Agentic AI for Customer Service

Transform conversations. Scale empathy. Automate intelligence.

Why Generative and Agentic AI for CX matters now 

In today’s fast-paced digital landscape, customers demand real-time, personalized support. Traditional service models, reliant on rigid scripts and limited automation, often fall short. 

73%

of CX leaders expect agentic AI agents to complement current conversational AI chat and voicebots, improving customer interactions through greater autonomy and flexibility. 

What are Generative and Agentic AI in customer service? 

Generative AI utilizes large language models (LLMs) to produce human-like, contextually relevant responses in real time, enabling dynamic and personalized customer interactions. 

Agentic AI extends this idea by enabling autonomous decision-making, allowing AI agents to plan, adapt and carry out tasks throughout entire workflows without needing continuous human supervision. 

Startek enhanced AI offerings 

Startek integrates cutting-edge Generative and Agentic AI technologies to deliver a comprehensive, modular CX solution: 

Startek GPT

Custom-tuned, vertical specific LLMs trained on your contact center data, supporting content generation, live chat and post-call summaries. 

Generative AI Co-pilot 

Provides real-time agent assistance, suggested replies and tone-matching based on live conversation context. 

Intelligent Bot Dialogues 

Autonomous bots for FAQs, troubleshooting and order updates, refined through continuous learning and QA feedback. 

GenAI QA and Summarization 

Automatically summarizes interactions, scores compliance and other QA parameters, and recommends training gaps, reducing manual effort. 

Secure Prompt Layer and Compliance Shield 

Incorporates filters for prompt injection, PII masking and hallucination control, ensuring trust and explainability. 

Core capabilities 

Natural Language Understanding (NLU) for open dialogue 

Multilingual support and brand tone control 

Real-time conversation generation across channels 

Agent augmentation, not just bot automation 

Post-interaction auto-summarization and tagging 

Integrated QA learning and conversation refinement 

Business outcomes delivered 

KPI 

Typical impact 

First Contact Resolution (FCR) 

▲ 20–35%

Average Handle Time (AHT) 

▼ 25–40%

Agent Productivity 

▲ 30% 

QA Coverage & Summarization Time

▼ 60–80%

CSAT/NPS Improvement 

▲ 15–25%

Escalation Rate 

▼ 20–30%

Industry use cases 

Banking & Financial services

  • Account FAQs, transaction checks and fraud alerts 
  • Real-time summaries for audit and compliance purposes  
  • Healthcare & Insurance

  • Member education, plan navigation and eligibility Q&A 
  • Secure summarization of interactions with HIPAA compliance 

  • Telecom and Tech

  • Automated troubleshooting and plan recommendations 
  • Guided device setup and proactive support 

  • Retail and E-commerce

  • Product inquiries, returns and order tracking 
  • Multilingual support during peak seasons 

  • Why Startek? 

    CX-trained LLMs: Purpose-built for voice, chat and blended support 

    Human-in-the-loop design: AI works alongside agents, enhancing their capabilities 

    Secure & compliant: Built-in safeguards for data protection and regulatory adherence  

    Modular & scalable: Flexible deployment to suit your specific needs 

    Omnichannel support: Seamless integration across voice, web, messaging and mobile apps 

    Enterprise control: Transparent models with explainable outputs for every prediction 

    Frequently
    Asked Questions (FAQs)

    Can this be deployed across multiple channels? 

    Yes. Startek’s solutions support voice, chat and asynchronous
    channels with tailored prompts.

    Is the AI model trained on our specific content? 

    Absolutely. Models are fine-tuned using your knowledge base,
    SOPs and transcripts.

    How does this differ from traditional chatbots? 

    Unlike rule-based chatbots, our generative AI creates dynamic,
    context-aware responses, enhancing personalization.

    How is data privacy and compliance ensured? 

    We implement prompt constraints, output filters and audit logs
    to maintain data integrity and compliance.

    Elevate customer interactions with intelligent, empathetic AI 

    With Startek's Generative and Agentic AI, transform your CX operations into a smart, scalable and human-first engagement engine.

    Contact us

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