Startek® recognized as a top workplace by Comparably in three key categories Company earns honors for workplace culture, diversity and employee confidence Denver, Colorado – March 11, 2025 – Startek® a digital-first global customer experience (CX) solutions provider, today announced that it has been recognized with three prestigious Comparably awards for the first quarter of 2025: Best Company Outlook Best Company for Women Best Company for Diversity These accolades highlight the Startek commitment to fostering an inclusive workplace, empowering employees, and ensuring a culture where diverse perspectives drive innovation and business success. “At Startek, we believe that a thriving workplace is built on inclusivity, empowerment, and shared success,” said SM Gupta, Chief People Officer at Startek. “Earning recognition in three major categories — Best Company Outlook, Best Company for Women, and Best Company for Diversity — reaffirms our commitment to creating a supportive and forward-thinking work environment where all associates can grow and excel.” The Best Company Outlook award reflects strong employee confidence in the company’s future, while the Best Company for Women and Best Company for Diversity awards underscore the positive experiences of women and diverse employees at Startek, based on key workplace culture factors such as leadership, career development and work-life balance. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Comparably Comparably by ZoomInfo is a leading employee review platform with 20 million anonymous employee ratings on 70,000 U.S. and Canadian companies. With the most comprehensive data on large and SMB organizations across nearly 20 workplace categories—based on gender, ethnicity, age, experience, industry, location, and education—it is one of the most used SaaS platforms for employer branding and a trusted third-party site for workplace culture and salary data. For more information on Comparably and its annual Best Places to Work series, visit comparably.com. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® India earns Great Place To Work® Certification™ for 2025-26
Startek® India earns Great Place To Work® Certification™ for 2025-26 Mumbai, India, February 27, 2025 – Startek® a digital first global customer experience (CX) solutions provider, has been recognized as a Great Place To Work Certified™ organization in India for 2025-26. This achievement underscores Startek’s commitment to fostering an inclusive, engaging, and high-trust workplace culture. The Great Place To Work Certification is regarded as the most definitive ‘Employer-of-Choice’ recognition, serving as the gold standard for identifying and acknowledging exceptional workplace cultures. The rigorous evaluation process involved an extensive HR practice audit, leadership interviews, and an employee opinion survey aligned with a globally recognized framework. Startek India was assessed based on Trust Index© and Culture Audit© parameters, measuring key aspects that shape employee experiences and perceptions of a great workplace. “At Startek, our people are at the heart of everything we do. This certification is a testament to the thriving culture we have built — one that values trust, collaboration, and innovation,” said SM Gupta, Chief People Officer at Startek. “We remain committed to empowering our employees, driving professional growth, and fostering an environment where they feel valued and inspired.” Earning the Great Place To Work Certification reaffirms our dedication to creating a workplace where employees feel empowered and inspired to drive excellence every day. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Great Place To Work Great Place To Work is the global authority on workplace culture, with a mission to help organizations create great workplaces for all. Since 1992, it has surveyed over 100 million employees worldwide, setting the benchmark for exceptional employee experiences across 150 countries. For more information on Great Place To Work, visit www.greatplacetowork.in and follow them on LinkedIn, Twitter, Facebook, and Instagram. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
The role of resilience and agility in modern customer experience
The role of resilience and agility in modern customer experience Startek Editorial Feb 26, 2025 | 3 min read In today’s fast-paced market, agility in customer experience is key to staying competitive. Businesses must anticipate change, adapt quickly and deliver consistent, high-quality service across every touchpoint. Resilience in customer experience ensures that brands navigate disruptions while maintaining service excellence. By embracing customer experience agility, companies enhance customer satisfaction, foster loyalty and drive long-term success. What is resilience and agility for CX and how is it important? Resilience in customer experience is the ability of a business to maintain high service standards despite disruptions, such as market shifts, operational challenges and unexpected customer demands. Brands prioritizing customer experience resilience recover quickly from setbacks, ensuring consistent service and customer satisfaction. A resilient CX strategy builds trust and strengthens long-term relationships, even in uncertain times. Businesses that embrace customer experience agility proactively refine their strategies, personalize interactions and enhance service efficiency. Agility in customer experience is essential for brands to stay ahead of competitors and to meet rising customer expectations. The role of resilience in customer experience Resilience in customer experience ensures that businesses maintain exceptional service even in the face of challenges. Market disruptions, supply chain issues and economic downturns shake customer confidence, but brands with customer experience resilience respond swiftly and effectively. By prioritizing stability and proactive problem-solving, companies build trust, reduce churn and strengthen long-term customer relationships. A resilient CX strategy instills confidence in customers, assuring them that the brand remains dependable despite external uncertainties. The role of resilience in customer experience To achieve resilience in customer experience, businesses must focus on key components that enable adaptability and consistency. Proactive communication – Keeping customers informed about potential disruptions fosters transparency and trust. AI and automation – Intelligent systems help predict challenges, automate responses and provide uninterrupted service. Employee empowerment – Well-trained support teams with the right tools handle issues efficiently and maintain service quality. Data-driven decision-making – Using customer insights allows businesses to anticipate needs and adjust strategies in real time. Download the CX trends 2025 report and stay ahead with the latest insights shaping the future of customer experience! Agility in CX – Meeting customer needs with speed and precision In today’s fast-paced market, customer expectations evolve quickly. Businesses must embrace customer experience agility to stay ahead, delivering personalized solutions and seamless service in real time. Agility in CX enables brands to anticipate customer needs, adapt to changing CX trends and respond swiftly to challenges. Companies prioritizing agility build stronger customer relationships, enhance satisfaction and maintain a competitive edge. Strategies for enhancing agility in CX To improve customer experience agility, businesses should implement key strategies that enable quick decision-making and responsiveness: AI-powered insights – Use real-time data analytics to predict customer needs and adjust services instantly. Omnichannel support – Provide seamless experiences across multiple platforms, allowing customers to engage as per their preferences. Flexible workforce – Train employees to handle diverse customer needs efficiently, ensuring quick resolutions. Automation and self-service – Leverage chatbots and self-service tools to speed up support and reduce wait times. Future-proofing CX with resilience and agility Businesses must prioritize resilience and agility in customer experience to stay competitive in a rapidly evolving market. A strong CX strategy ensures stability during disruptions while enabling swift adaptation to changing customer needs. By investing in AI-driven insights, automation and proactive problem-solving, companies build customer experience resilience and enhance customer experience agility for long-term success. Startek helps businesses future-proof their CX strategies by integrating cutting-edge technology, data-driven decision-making and omnichannel solutions. With a focus on customer experience agility, Startek empowers brands to deliver seamless, responsive and resilient customer interactions. Partner with Startek to create a CX strategy that adapts to change and thrives in it. Ready to build a resilient customer experience? Start here! Contact us today Read our blog: Proactive customer service: Definition, benefits and strategies
Startek® wins Gold for Excellence in Hybrid Work Management at Economic Times Human Capital Awards 2025
Startek® wins Gold for Excellence in Hybrid Work Management at Economic Times Human Capital Awards 2025 Mumbai, India – February 25, 2025 – Startek® a digital – first global customer experience (CX) solutions provider, has been honored with the Gold Award for Excellence in Hybrid Work Arrangement and Management at the Economic Times Human Capital Awards 2025. The award recognizes Startek for its outstanding approach to hybrid work, employee engagement, leadership, communication, learning and career growth, inclusivity and well – being. The evaluation process for the award involved a three-step rigorous assessment, including a detailed submission of people practices, a preliminary check by Ernst & Young and a final grand jury presentation reviewed by esteemed industry leaders. Companies were assessed based on creativity and innovation, strategy implementation, measurable impact, sustainability and contribution to business performance. Startek was recognized for its forward – thinking hybrid work strategy, designed to enhance operational flexibility, foster collaboration, and drive productivity while ensuring a seamless employee experience. “At Startek, we believe that a well – designed hybrid work model is key to improving both employee engagement and business performance. By integrating digital tools, enhancing communication, and prioritizing career growth, we have built a workplace that empowers our people to thrive, resulting in improved service delivery and stronger client outcomes,” said SM Gupta, Global Chief People Officer, Startek. “This recognition underscores our commitment to continuously evolving our work practices to meet the dynamic needs of our workforce and business.” As organizations navigate the future of work, Startek remains committed to strengthening its hybrid work strategies, leveraging technology and innovation to drive sustainable growth and operational excellence. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Economic Times Human Capital Awards The Economic Times Human Capital Awards (ETHCA) honour organizations that don’t just invest in their workforce but elevate it, thus creating dynamic cultures, fostering innovation, and redefining the future of work. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
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Startek® India wins Golden Peacock HR Excellence award
Startek® India wins Golden Peacock HR Excellence award Recognized for outstanding HR practices and commitment to employee experience Mumbai, India – February 19, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, has been honored with the prestigious Golden Peacock HR Excellence Award by the Institute of Directors (IOD). This recognition highlights Startek’s commitment to fostering a people – first culture and driving excellence in human resource management. Notably, Startek is the only BPO recognized in this category, alongside industry leaders. This award was conferred to us by Shri Anurag Singh Thakur, Member of Parliament and Former Cabinet Minister, Govt. of India, Hon’ble Justice Uday U. Lalit, Former Chief Justice of India and Lt. Gen. Surinder Nath, President, National Institute of Directors. “At Startek, people – first culture is the foundation of our success. Investing in our workforce strengthens employee engagement and delivers direct positive impact on business by fostering innovation and enhancing customer experiences. Winning the Golden Peacock HR Excellence Award reaffirms our commitment to building a high-performance culture that empowers our people and fuels sustainable growth,” said SM Gupta, Global Chief People Officer at Startek. The Golden Peacock HR Excellence Award recognizes organizations demonstrating outstanding HR practices and leadership in talent development. Startek remains dedicated to building a culture of innovation, collaboration, and employee engagement. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Golden Peacock Awards Instituted by the Institute of Directors (IOD), the Golden Peacock Awards recognize organizations that demonstrate excellence in corporate governance, sustainability, and business practices. The Golden Peacock HR Excellence Award specifically honors companies that implement innovative and impactful HR strategies, fostering a culture of continuous growth and engagement. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
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Startek® India recognized for workplace excellence with ‘Happiest Places to Thrive for 2024’ award
Startek® Philippines wins four honors at The Philippines Leadership Awards 2025 Manila, Philippines – May 13, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, announced that Startek® Philippines has been recognized with four prestigious accolades at The Philippines Leadership Awards 2025 presented by the World HRD Congress in Manila on April 28. These awards celebrate organizations that are redefining people strategy through impactful leadership, innovation and a commitment to workplace excellence. Startek Philippines was honored for its Diversity Impact initiatives, strategic alignment of HR with business goals, focus on promoting health in the workplace and for outstanding individual leadership, with Mridula Paul, Senior Director, HR named as one of the Topmost HR Leaders in the Philippines. These achievements highlight the company’s consistent focus on enabling talent – led transformation and embedding people practices that support operational success. Startek was awarded for its emphasis on employee engagement, inclusion, learning and development, career growth and well – being. “Creating long – term value for our clients begins with investing in our people,” said SM Gupta, Chief People Officer, Startek. “This recognition underscores the impact of aligning our people strategy with business goals. By fostering a culture of inclusion, continuous learning and employee well – being, we are building a resilient and agile workforce that drives both innovation and performance.” These honors reinforce Startek’s commitment to building a future-ready talent ecosystem — one that enhances employee experience, accelerates organizational effectiveness and delivers measurable business outcomes. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel.To learn more visit www.startek.com and follow us on LinkedIn. About The Philippines Leadership Awards Organized by the World HRD Congress, The Philippines Leadership Awards celebrate organizations and individuals that exemplify excellence in HR and business leadership. The awards recognize the transformative role of human capital in driving organizational success and highlight practices that foster innovation, diversity, wellness and strategic alignment. The winners are selected following a rigorous evaluation process by a jury comprising respected professionals across industries. Media relationsTwinkle Sood Startek, Media Relations twinkle.sood@startek.com
Generative AI for telecom: Unlocking next-gen solutions
Generative AI for telecom: Unlocking next-gen solutions Startek Editorial Feb 04, 2025 | 4 min read According to Precedence Research, the global Generative AI in telecom market is valued at USD 302.34 million in 2024, expected to grow to USD 428.08 million in 2025, and projected to reach approximately USD 9,790.87 million by 2034, with a compound annual growth rate (CAGR) of 41.59% from 2024 to 2034. Generative AI is revolutionizing the telecom industry by unlocking next-gen solutions that transform the customer journey. By harnessing the power of AI, telecom providers deliver a seamless digital customer experience, from personalized interactions to predictive support. This blog explores how generative AI is driving innovation, enhancing customer satisfaction and reshaping the way telecom companies connect with their audiences. The strategic advantage of Generative AI in telecom Generative AI is transforming the telecom industry by enhancing networks, customer service, marketing, innovation and operational efficiency, creating a seamless and smarter telecom customer journey. A 2023 study by Nvidia revealed that nearly 90% of telecom companies are utilizing AI, with 48% in the pilot phase and 41% actively deploying AI solutions. Network optimization Generative AI for telecom is redefining network management by providing real-time insights and predictive analytics. AI-driven algorithms analyze vast network data to detect anomalies, predict failures and recommend proactive solutions. This ensures a smoother telecom customer journey by minimizing disruptions and delivering a more reliable digital customer experience. By optimizing bandwidth allocation and reducing downtime, telecom companies maintain superior network performance and meet customer expectations. Customer service enhancements Generative AI empowers telecom providers to revolutionize customer service by delivering faster, smarter and more personalized support. AI-powered chatbots and virtual assistants handle routine inquiries, enabling human agents to focus on complex issues. By leveraging sentiment analysis and natural language processing, Generative AI transforms interactions, making them more empathetic and efficient. An IBM study revealed that 53% of respondents were actively deploying or optimizing AI for customer service, while the remaining 47% were still in the evaluation phase. Personalized marketing and sales Generative AI enables telecom companies to craft tailored marketing campaigns and sales strategies that resonate with individual customers. By analyzing user preferences, behavior and historical data, AI tools create personalized offers and recommendations. This boosts customer engagement and drives revenue growth. Integrating Generative AI into the telecom customer journey allows providers to deliver relevant promotions and experiences, strengthening brand loyalty. According to a McKinsey study, AI has the potential to boost sales conversion rates by up to 15% and reduce capital expenditure costs by up to 10%. Drive innovation in services Generative AI for telecom fosters innovation by enabling the development of new, cutting-edge services. From AI-powered diagnostics for devices to immersive virtual experiences, telecom providers enhance their offerings to stay ahead in a competitive market. Improve operational efficiency Generative AI streamlines telecom operations by automating repetitive tasks and optimizing resource allocation. AI-powered tools manage inventory, predict demand and enhance workforce scheduling, reducing costs and improving productivity. By integrating Generative AI into their operations, companies enhance the telecom customer journey while maintaining a competitive edge. Challenges and considerations in adopting Generative AI for telecom Adopting Generative AI for telecom transforms network operations and the digital customer experience, but it comes with its own challenges. Here are the top 3 considerations telecom providers must keep in mind: Data privacy and security Generative AI relies on vast amounts of customer and operational data, raising concerns about privacy and security. Companies must ensure compliance with regulations while safeguarding sensitive customer information to maintain trust and secure the telecom customer journey. Integration with legacy systems Many telecom companies operate with complex legacy systems that may not easily integrate with new AI technologies. Successfully merging Generative AI with existing infrastructure requires careful planning, resources and expertise to ensure a smooth transition. Talent and expertise Implementing Generative AI requires specialized skills in data science, AI and machine learning. Telecom providers must invest in training their teams or partnering with AI experts to harness the full potential of AI-driven innovations, ensuring they stay competitive in an evolving market. Participants in the Institute for Business Value study identified a lack of expertise as one of the primary obstacles to adopting Generative AI. Generative AI use cases in telecom Generative AI is reshaping the telecom industry, offering transformative solutions across the customer journey. Here are some critical use cases where generative AI enhances the digital customer experience in telecom: How does Startek help you implement Generative AI for telecom? At Startek, we empower telecom providers to seamlessly integrate Generative AI into their operations, enhancing every stage of the telecom customer journey. By leveraging advanced AI-driven tools, we enable personalized interactions, predictive insights and real-time automation to transform the digital customer experience in telecom. Our tailored solutions focus on understanding your unique business goals and customer needs. We design and deploy AI models that optimize service delivery, from predictive call routing and automated ticket resolution to dynamic content generation for personalized customer engagement. We ensure the technology integrates seamlessly with your existing systems, minimizing disruptions and maximizing efficiency. Our expertise in data management and AI governance ensures secure, ethical and efficient use of Generative AI, enabling your telecom business to stay ahead in an increasingly competitive market. Get started with our generative AI solutions and see the difference for yourself. Contact us now! Contact us today Read our blog: Generative AI for media: Next-gen solutions