Startek® Analytics improved QoS by 6% and cut Customer Effort Scores by 20% for a leading South African ICT provider

Our client is a leading South African information and communications technology (ICT) services provider. Its offerings include end-to-end ICT solutions, high-speed fiber, mobile and data services, information technology (IT) services, property management and masts and towers solutions. They partnered with Startek® to deliver enhanced customer service excellence and simplify customer journeys.

The Challenge

With a focus on enhancing overall CX and improving its quality-of-service score (QoS), the client wanted to:

Improve customer satisfaction index (CSI) rating by improving first-call resolution (FCR) 

Decrease customer effort score (CES) 

Remove the barriers to effectively leveraging data created by multiple siloed systems 

Collect and analyze 100% of interaction data across structured and unstructured sources to enable faster decision-making 

Identify opportunities to drive cost efficiencies by reducing repeat calls and average handle time (AHT). 

Gain visibility into customer sentiments and emotions leading to DSAT and churn 

Startek solution

The collaboration between Startek and our client significantly improved personalized service quality. By introducing Startek® Interaction Analytics, they comprehensively analyzed agent interactions, customer inquiries and feedback data. This integration dismantled data silos and provided a unified platform for analysis, enhancing accessibility and decision-making. The AI-powered capabilities of Startek® Interaction Analytics, including Natural Language Processing, surfaced keywords and topics from recorded conversations, fostering personalized customer experiences and improving overall CX.

Leveraging extensive telecom sector experience, Startek® analyzed gaps in agent training. AI Coach simulates real-life scenarios, enabling agents to practice and master crucial call types, soft skills and best practices.

The solution features: 

AI-driven simulation for real-life interactions  

Personalized coaching for individual growth 

In-the-moment support on the production floor  

The result

Exceeded targets for both QoS and CES

Partnered with Startek® to enhance overall CX and improve customer satisfaction
By introducing Startek® Interaction Analytics, in only six months, the client benefited from

Enhanced service excellence

Improvement in customer-rated quality of service score (QoS) 
0 %
Reduction in repeat calls 
0 %
Surge in first-contact resolution (FCR) ratings 
0 %
Improvement in adherence to post-call survey canvassing 
0 %

Simplified
Customer journeys

Drop in customer effort 
0 %
Reduction in average handle time (AHT) 
0 %

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