CX Analytics and Consulting

Turn data into decisions. Turn experience into growth.

Why CX Analytics is a strategic priority

“70% of business leaders say customer experience  will be their #1 growth lever by 2025.”
 Yet only 29% leverage their data to make better CX decisions.

Sources:McKinsey, Forrester, Aberdeen

This gap represents a massive opportunity to: 

Boost revenue through customer experience ROI tracking 

Lower churn using predictive customer analytics 

Improve satisfaction with real-time voice of customer insights 

Increase efficiency through contact center analytics 

What Startek delivers 

Our CX analytics and consulting services include: 

Service offer 

Outcomes  

Customer journey mapping 

Optimize every stage of your customer lifecycle 

Voice of customer (VoC) analysis 

Turn feedback into prioritized CX actions

Predictive churn modeling 

Spot risk patterns early, retain more customers 

Contact center intelligence  

Contact center intelligence  

CX strategy consulting 

Align metrics, tech stack and teams to CX goals 

CX ROI dashboards   

Track business value of every experience initiative 

Strategic impact you can measure 

▲ + 0 %

improvement in NPS through real-time VoC loop

0 %

churn reduction using predictive CX insights 

▼ - 0 %

in AHT with analytics-led script optimization 

▲$ 0 M +

ROI per year in saved accounts + optimized channels 

How we work with you 

Discovery

Define goals, metrics and gaps 

Data collection

VoC, CRM, QA, WFM, call/chat logs 

Intelligent analysis

AI models + human review 

CX dashboard

Real-time views, alerts, benchmarks 

Why Startek? 

Experience across BFSI, Healthcare, Retail, Telecom and other industries 

Global analytics centers: India, Philippines, South Africa, U.S. 

Compliance: HIPAA, PCI, ISO27001, GDPR 

Available standalone or integrated into CX delivery 

Platform-neutral: Works with Salesforce, Genesys, NICE, Sprinklr, Zendesk

Frequently
Asked Questions (FAQs)

Can you work with our in-house team or existing BPO partner? 


Yes. Our analytics team can support internal CX leaders or complement outsourced delivery.

What data do you need to start?

We can work with CRM logs, QA forms, CSAT/NPS data, tickets, transcripts, and surveys.

How quickly can we see ROI?

Clients typically see impact in 30–90 days for targeted journey or churn interventions. 

Do you offer dashboarding tools?

Yes. We offer hosted dashboards or integrate with your BI stack (Power BI, Tableau, Looker). 

Ready to make your CX data work smarter? 

Every journey holds opportunity. Every insight drives action. Let Startek help you transform CX from a cost center into a growth engine. 

Supercharge your CX with
Startek Solutions

Contact us

Useful links

Manage cookies

Startek All Rights Reserved