Startek redefined AI-powered customer support for a global electronics brand using Gen AI KMS—cutting AHT, lowering DSAT, and scaling service efficiently.
Startek® Generative AI wins 2025 Excellence in Customer Service Award for Technology of the Year
Startek® Generative AI wins 2025 Excellence in Customer Service Award for Technology of the Year Denver, Colorado – April 24, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, is proud to announce that it has been named a winner in the 2025 Excellence in Customer Service Awards, presented by the Business Intelligence Group. The Startek Generative AI platform was honored in the Technology of the Year category, reinforcing the organization’s commitment to innovation – driven CX and its leadership in transforming service excellence. Designed to empower agents and enhance real – time interactions, Startek Generative AI delivers intelligent automation and predictive insights that improve resolution speed, increase personalization and elevate customer satisfaction. The award – winning technology was recognized for solving complex CX challenges through AI – driven agent assist, contextual knowledge surfacing and proactive customer engagement — creating measurable value for global clients across industries. “We are honored to be recognized by the Business Intelligence Group for our innovation in customer service,” said Abhinandan Jain, Chief Growth Officer at Startek. “At Startek, we see AI as an enabler of better customer experiences. Our Generative AI platform helps teams work smarter, respond faster and deliver more personalized support. This award highlights our focus on using technology to improve CX while keeping people at the heart of every interaction.” The Excellence in Customer Service Awards celebrate individuals, teams and organizations that are reimagining how companies connect with customers. Winners are selected by a panel of business leaders based on innovation, service impact and measurable results About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® Australia recognized as a 5-Star Employer of Choice 2025 by HRD for third consecutive year
Startek® Australia recognized as a 5-Star Employer of Choice 2025 by HRD for third consecutive year Startek Australia earns recognition for its people – first culture, inclusive practices and employee satisfaction. Denver, Colorado – April 10, 2025 – Startek® a digital – first global customer experience (CX) solutions provider, today announced that Startek Australia has been named a 5 – Star Employer of Choice 2025 by Human Resources Director (HRD) Australia and New Zealand. This marks the third consecutive year that Startek Australia has received this prestigious recognition, reinforcing the organization’s commitment to delivering an exceptional employee experience. The HRD 5 – Star Employers of Choice awards celebrate organizations that excel in people practices and foster inclusive, engaging workplaces. The evaluation process comprises a comprehensive submission of HR strategies and initiatives, followed by anonymous employee surveys assessing satisfaction across benefits, compensation, culture, employee development, and diversity and inclusion. To qualify, organizations were required to meet a minimum employee response rate and achieve an average satisfaction rating of 75% or higher. “We are proud to once again be named a 5 – Star Employer of Choice by HRD,” said SM Gupta, Chief People Officer, Startek. “At Startek, we believe that the best workplaces are built on the intersection of people and technology. We consistently strive to create an environment where our associates thrive by implementing innovative, people – first practices while embracing digital transformation. This recognition is a validation of our commitment to nurturing a culture that supports both professional growth and technological advancement.” Startek Australia’s continued recognition underscores its dedication to championing employee well – being, fostering inclusive leadership and building a workplace that empowers its people to excel in a digitally evolving world. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About HRD Australia Human Resources Director (HRD) is Australia’s leading multi-media resource for HR professionals. Award-winning products across Australia, New Zealand and Asia Pacific deliver essential news, insight and analysis, and constitute the most effective channel through which to reach senior HR professionals. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® South Africa honored with Best Employer Brand Award at the South Africa Leadership Awards 2025
Startek® South Africa honored with Best Employer Brand Award at the South Africa Leadership Awards 2025 Phil Tshikotshi recognized as Top HR Leader in South Africa, spotlighting people – first strategy and inclusive workplace culture at Startek Denver, Colorado – April 17, 2025: Startek®, a digital – first global customer experience (CX) solutions provider, today announced that its South Africa operations have been recognized with the Best Employer Brand Award 2025 at the South Africa Leadership Awards hosted by the Employer Branding Institute. In addition, Phil Tshikotshi, Head of HR, Startek South Africa, has been named the Topmost HR Leader in South Africa, marking a double victory for the company. Organized by the Employer Branding Institute, a network of senior HR professionals across 36 countries, the awards honor organizations for excellence in people practices. Startek stood out for its holistic approach to hiring, engagement, inclusion, learning and leadership. The recognition followed a detailed submission and rigorous jury evaluation. “At Startek, we build ecosystems where talent is nurtured, voices are heard and leadership emerges at every level. This recognition is a celebration of our South Africa team’s unwavering dedication to creating an inclusive, growth-focused and safe workplace. Phil Tshikotshi’s recognition as the top HR leader in the country reinforces our belief that great leadership is the cornerstone of a great culture,” said SM Gupta, Global Chief People Officer, Startek. These honors underscore the Startek commitment to fostering a high-performing, inclusive workplace. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Employer Branding Institute: The Employer Branding Institute is a virtual organisation. Senior leaders in H.R connect with each other in the cyber space to share the best practices in Employer Branding and outstanding professionals in several countries who are contributing to “Talent Management, Talent Development and Talent Innovation” are a part of the Employer Branding Institute. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® wins 2025 Artificial Intelligence Excellence Award for Generative AI Innovation
Startek® wins 2025 Artificial Intelligence Excellence Award for Generative AI Innovation Recognition highlights the Startek commitment to driving human – centric AI solutions that transform customer experience Denver, Colorado – March 27, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, today announced that it has been named a winner in the 2025 Artificial Intelligence Excellence Awards presented by the Business Intelligence Group. Startek was recognized in the Generative AI – Organization category for its Startek® Agent Assist which uses generative AI to provide in-the-moment support across voice and non-voice channels empowering agents. This award celebrates the success of the Startek AI strategy, which integrates generative AI into its digital CX offerings to enhance customer engagement, improve agent performance and deliver business value. Startek solutions are designed to balance intelligent automation with empathy, enabling brands to offer faster, more personalized customer experiences at scale. “This award validates our strategic focus on leveraging AI to drive measurable outcomes,” said Abhinandan Jain, Chief Growth Officer, Startek. “By integrating advanced AI with a human-centric design, we’re delivering intelligent CX solutions that enhance efficiency, improve customer satisfaction and create real business impact.” The Artificial Intelligence Excellence Awards recognize organizations and individuals driving real-world innovation through AI. Winners are selected by a panel of industry experts based on creativity, measurable impact and leadership in the application of AI. To learn more about Startek AI-powered solutions, visit www.startek.com. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® wins Bronze Stevie® Award for excellence in customer experience
Startek® wins Bronze Stevie® Award for excellence in customer experience Recognition underscores Startek’s commitment to CX innovation and digital transformation Denver, Colorado – March 13, 2025 – Startek® a digital – first global customer experience (CX) solutions provider, has been honored with a Bronze Stevie® Award at the 2025 Stevie Awards for Sales & Customer Service. This recognition highlights the company’s commitment to delivering exceptional customer experience and innovation – driven service excellence. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®. Abhinandan Jain, Chief Growth Officer at Startek said, “Technology is revolutionizing CX by equipping associates with real – time insights and automation while enabling brands to deliver hyper – personalized interactions at scale. This award reinforces our commitment to leveraging AI and digital solutions to enhance agent performance, optimize operations and help brands create seamless, personalized customer experiences. Startek continues to push the boundaries of CX innovation to shape the future of customer engagement.” With a relentless focus on innovation, Startek is helping organizations redefine how they connect with their customers, driving meaningful interactions that enhance loyalty and business growth. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About The Stevie® Awards Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations and territories. More than 1,000 professionals around the world participate in the Stevie Awards judging process each year. Learn more about the Stevie Awards at http://www.StevieAwards.com. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® recognized as a top workplace by Comparably in three key categories
Startek® recognized as a top workplace by Comparably in three key categories Company earns honors for workplace culture, diversity and employee confidence Denver, Colorado – March 11, 2025 – Startek® a digital – first global customer experience (CX) solutions provider, today announced that it has been recognized with three prestigious Comparably awards for the first quarter of 2025: Best Company Outlook Best Company for Women Best Company for Diversity These accolades highlight the Startek commitment to fostering an inclusive workplace, empowering employees, and ensuring a culture where diverse perspectives drive innovation and business success. “At Startek, we believe that a thriving workplace is built on inclusivity, empowerment, and shared success,” said SM Gupta, Chief People Officer at Startek. “Earning recognition in three major categories — Best Company Outlook, Best Company for Women, and Best Company for Diversity — reaffirms our commitment to creating a supportive and forward – thinking work environment where all associates can grow and excel.” The Best Company Outlook award reflects strong employee confidence in the company’s future, while the Best Company for Women and Best Company for Diversity awards underscore the positive experiences of women and diverse employees at Startek, based on key workplace culture factors such as leadership, career development and work – life balance. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Comparably Comparably by ZoomInfo is a leading employee review platform with 20 million anonymous employee ratings on 70,000 U.S. and Canadian companies. With the most comprehensive data on large and SMB organizations across nearly 20 workplace categories—based on gender, ethnicity, age, experience, industry, location, and education—it is one of the most used SaaS platforms for employer branding and a trusted third-party site for workplace culture and salary data. For more information on Comparably and its annual Best Places to Work series, visit comparably.com. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® recognized as a top workplace by Comparably in three key categories
Startek® recognized as a top workplace by Comparably in three key categories Company earns honors for workplace culture, diversity and employee confidence Denver, Colorado – March 11, 2025 – Startek® a digital-first global customer experience (CX) solutions provider, today announced that it has been recognized with three prestigious Comparably awards for the first quarter of 2025: Best Company Outlook Best Company for Women Best Company for Diversity These accolades highlight the Startek commitment to fostering an inclusive workplace, empowering employees, and ensuring a culture where diverse perspectives drive innovation and business success. “At Startek, we believe that a thriving workplace is built on inclusivity, empowerment, and shared success,” said SM Gupta, Chief People Officer at Startek. “Earning recognition in three major categories — Best Company Outlook, Best Company for Women, and Best Company for Diversity — reaffirms our commitment to creating a supportive and forward-thinking work environment where all associates can grow and excel.” The Best Company Outlook award reflects strong employee confidence in the company’s future, while the Best Company for Women and Best Company for Diversity awards underscore the positive experiences of women and diverse employees at Startek, based on key workplace culture factors such as leadership, career development and work-life balance. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Comparably Comparably by ZoomInfo is a leading employee review platform with 20 million anonymous employee ratings on 70,000 U.S. and Canadian companies. With the most comprehensive data on large and SMB organizations across nearly 20 workplace categories—based on gender, ethnicity, age, experience, industry, location, and education—it is one of the most used SaaS platforms for employer branding and a trusted third-party site for workplace culture and salary data. For more information on Comparably and its annual Best Places to Work series, visit comparably.com. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® India earns Great Place To Work® Certification™ for 2025-26
Startek® India earns Great Place To Work® Certification™ for 2025-26 Mumbai, India, February 27, 2025 – Startek® a digital first global customer experience (CX) solutions provider, has been recognized as a Great Place To Work Certified™ organization in India for 2025-26. This achievement underscores Startek’s commitment to fostering an inclusive, engaging, and high-trust workplace culture. The Great Place To Work Certification is regarded as the most definitive ‘Employer-of-Choice’ recognition, serving as the gold standard for identifying and acknowledging exceptional workplace cultures. The rigorous evaluation process involved an extensive HR practice audit, leadership interviews, and an employee opinion survey aligned with a globally recognized framework. Startek India was assessed based on Trust Index© and Culture Audit© parameters, measuring key aspects that shape employee experiences and perceptions of a great workplace. “At Startek, our people are at the heart of everything we do. This certification is a testament to the thriving culture we have built — one that values trust, collaboration, and innovation,” said SM Gupta, Chief People Officer at Startek. “We remain committed to empowering our employees, driving professional growth, and fostering an environment where they feel valued and inspired.” Earning the Great Place To Work Certification reaffirms our dedication to creating a workplace where employees feel empowered and inspired to drive excellence every day. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Great Place To Work Great Place To Work is the global authority on workplace culture, with a mission to help organizations create great workplaces for all. Since 1992, it has surveyed over 100 million employees worldwide, setting the benchmark for exceptional employee experiences across 150 countries. For more information on Great Place To Work, visit www.greatplacetowork.in and follow them on LinkedIn, Twitter, Facebook, and Instagram. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com
Startek® wins Gold for Excellence in Hybrid Work Management at Economic Times Human Capital Awards 2025
Startek® wins Gold for Excellence in Hybrid Work Management at Economic Times Human Capital Awards 2025 Mumbai, India – February 25, 2025 – Startek® a digital – first global customer experience (CX) solutions provider, has been honored with the Gold Award for Excellence in Hybrid Work Arrangement and Management at the Economic Times Human Capital Awards 2025. The award recognizes Startek for its outstanding approach to hybrid work, employee engagement, leadership, communication, learning and career growth, inclusivity and well – being. The evaluation process for the award involved a three-step rigorous assessment, including a detailed submission of people practices, a preliminary check by Ernst & Young and a final grand jury presentation reviewed by esteemed industry leaders. Companies were assessed based on creativity and innovation, strategy implementation, measurable impact, sustainability and contribution to business performance. Startek was recognized for its forward – thinking hybrid work strategy, designed to enhance operational flexibility, foster collaboration, and drive productivity while ensuring a seamless employee experience. “At Startek, we believe that a well – designed hybrid work model is key to improving both employee engagement and business performance. By integrating digital tools, enhancing communication, and prioritizing career growth, we have built a workplace that empowers our people to thrive, resulting in improved service delivery and stronger client outcomes,” said SM Gupta, Global Chief People Officer, Startek. “This recognition underscores our commitment to continuously evolving our work practices to meet the dynamic needs of our workforce and business.” As organizations navigate the future of work, Startek remains committed to strengthening its hybrid work strategies, leveraging technology and innovation to drive sustainable growth and operational excellence. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Economic Times Human Capital Awards The Economic Times Human Capital Awards (ETHCA) honour organizations that don’t just invest in their workforce but elevate it, thus creating dynamic cultures, fostering innovation, and redefining the future of work. Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com








