Startek redefined AI-powered customer support for a global electronics brand using Gen AI KMS—cutting AHT, lowering DSAT, and scaling service efficiently.

Startek® Generative AI wins 2025 Excellence in Customer Service Award for Technology of the Year Denver, Colorado – April 24, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, is proud to announce that it has been named a winner in the 2025 Excellence in Customer Service Awards, presented by the Business Intelligence Group. The Startek Generative AI platform was honored in the Technology of the Year category, reinforcing the organization’s commitment to innovation – driven CX and its leadership in transforming service excellence.  Designed to empower agents and enhance real – time interactions, Startek Generative AI delivers intelligent automation and predictive insights that improve resolution speed, increase personalization and elevate customer satisfaction. The award – winning technology was recognized for solving complex CX challenges through AI – driven agent assist, contextual knowledge surfacing and proactive customer engagement — creating measurable value for global clients across industries.  “We are honored to be recognized by the Business Intelligence Group for our innovation in customer service,” said Abhinandan Jain, Chief Growth Officer at Startek. “At Startek, we see AI as an enabler of better customer experiences. Our Generative AI platform helps teams work smarter, respond faster and deliver more personalized support. This award highlights our focus on using technology to improve CX while keeping people at the heart of every interaction.”  The Excellence in Customer Service Awards celebrate individuals, teams and organizations that are reimagining how companies connect with customers. Winners are selected by a panel of business leaders based on innovation, service impact and measurable results About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.  Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com

Startek® South Africa honored with Best Employer Brand Award at the South Africa Leadership Awards 2025 Phil Tshikotshi recognized as Top HR Leader in South Africa, spotlighting people – first strategy and inclusive workplace culture at Startek Denver, Colorado – April 17, 2025: Startek®, a digital – first global customer experience (CX) solutions provider, today announced that its South Africa operations have been recognized with the Best Employer Brand Award 2025 at the South Africa Leadership Awards hosted by the Employer Branding Institute. In addition, Phil Tshikotshi, Head of HR, Startek South Africa, has been named the Topmost HR Leader in South Africa, marking a double victory for the company. Organized by the Employer Branding Institute, a network of senior HR professionals across 36 countries, the awards honor organizations for excellence in people practices. Startek stood out for its holistic approach to hiring, engagement, inclusion, learning and leadership. The recognition followed a detailed submission and rigorous jury evaluation.   “At Startek, we build ecosystems where talent is nurtured, voices are heard and leadership emerges at every level. This recognition is a celebration of our South Africa team’s unwavering dedication to creating an inclusive, growth-focused and safe workplace. Phil Tshikotshi’s recognition as the top HR leader in the country reinforces our belief that great leadership is the cornerstone of a great culture,” said SM Gupta, Global Chief People Officer, Startek.  These honors underscore the Startek commitment to fostering a high-performing, inclusive workplace. About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Employer Branding Institute: The Employer Branding Institute is a virtual organisation. Senior leaders in H.R connect with each other in the cyber space to share the best practices in Employer Branding and outstanding professionals in several countries who are contributing to “Talent Management, Talent Development and Talent Innovation” are a part of the Employer Branding Institute.  Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com

Startek® wins 2025 Artificial Intelligence Excellence Award for Generative AI Innovation Recognition highlights the Startek commitment to driving human – centric AI solutions that transform customer experience Denver, Colorado – March 27, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, today announced that it has been named a winner in the 2025 Artificial Intelligence Excellence Awards presented by the Business Intelligence Group. Startek was recognized in the Generative AI – Organization category for its Startek® Agent Assist which uses generative AI to provide in-the-moment support across voice and non-voice channels empowering agents.   This award celebrates the success of the Startek AI strategy, which integrates generative AI into its digital CX offerings to enhance customer engagement, improve agent performance and deliver business value. Startek solutions are designed to balance intelligent automation with empathy, enabling brands to offer faster, more personalized customer experiences at scale.  “This award validates our strategic focus on leveraging AI to drive measurable outcomes,” said Abhinandan Jain, Chief Growth Officer, Startek. “By integrating advanced AI with a human-centric design, we’re delivering intelligent CX solutions that enhance efficiency, improve customer satisfaction and create real business impact.”  The Artificial Intelligence Excellence Awards recognize organizations and individuals driving real-world innovation through AI. Winners are selected by a panel of industry experts based on creativity, measurable impact and leadership in the application of AI.  To learn more about Startek AI-powered solutions, visit www.startek.com.  About Startek® For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel. To learn more visit www.startek.com and follow us on LinkedIn. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.  Media relations Twinkle SoodStartekMedia Relationstwinkle.sood@startek.com