From hyperlocal start-ups to global tech giants, it’s hard to find a business that’s left untouched by cloud or edge computing, artificial intelligence, big data, and analytics or the Internet of Things. As a leading driver of pervasive change, tech firms have broadly defined the innovation roadmap for all segments of the economy. But in this everything-as-a-service phase, even the most sophisticated businesses in technology are no less vulnerable to marketplace and CX related shocks than their competition.

In addition, the pandemic has demolished demand forecasting models, disrupted the office economy, and unsettled regulators over matters of contactless aftersales service. With protectionism at a peak rarely seen before, wireless connectivity protocols, safety standards, data storage, and cross-border trade in tech products and services are all open to geopolitical uncertainties.

The net result is demand fluctuation and increased cost of servicing warranties for differentiated products amidst calls for localization of customer data and a unified customer experience. With its digitized suite of CX solutions, Startek can help.