Startek® wins CII-CWL Award for Gender Parity in Business

Recognized for advancing workplace gender equality through inclusive policies and people-first practices

Mumbai, India – May14, 2025 – Startek®, a digital-first global customer experience (CX) solutions provider, has been honored with the prestigious CII – Centre on Women Leadership (CWL) Award for Gender Parity in Business. This recognition underscores the Startek commitment to fostering a diverse, equitable and inclusive workplace, with a sharp focus on gender equality as a driver of organizational excellence. 

“At Startek, we view inclusion as a competitive advantage that fuels innovation and resilience,” said SM Gupta, Global Chief People Officer, Startek. “This recognition from CII and CWL reflects how embedding gender parity into business strategy strengthens our ability to lead in a rapidly evolving global marketplace.” 

The evaluation process for this accolade was both rigorous and comprehensive. It encompassed a four-stage assessment that began with an in-depth submission detailing the company’s people-centric practices. This was followed by focus group discussions with returning mothers and mid-level women managers, offering valuable insight into lived experiences. Key informant interviews added further depth, before a final review by an expert jury panel. 

Winning this award highlights Startek’s continued leadership in shaping inclusive workplaces where equitable access to career growth, flexible work models, and intentional leadership development programs form the backbone of its DEI framework. 

About Startek^®

For over 35 years, Startek has been at the forefront of customer experience management, serving the world’s leading brands. Operating in 13 countries with more than 38,000 associates, Startek delivers personalized experiences across voice and digital channels. Clients span diverse industries, including telecommunications, retail, e-commerce, financial services, and travel.

To learn more visit www.startek.com and follow us on LinkedIn.

About CII-CWL Awards

The Confederation of Indian Industry (CII), in partnership with the Centre on Women Leadership (CWL)—a joint initiative supported by The Bill and Melinda Gates Foundation—presents this award to organizations driving transformative change in gender balance across corporate India.

Media relations

Twinkle Sood
Startek
Media Relations
twinkle.sood@startek.com