Community connections: How Startek® is driving change in South Africa 

Gurpal Singh
Gurpal Singh

Feb 29, 2024 | 3 min read

Far beyond conventional business practices, Startek® has woven a narrative of change by channeling its operations to make a profound difference in the lives of the underprivileged. Going beyond the rhetoric of corporate responsibility, the company's impact sourcing initiatives are tangible forces fostering transformation in South African communities. 

In this blog, the efforts of the teams at Startek South Africa are highlighted that are creating a ripple effect of positive change touching the core of personal and professional growth for every individual involved. 

The impact sourcing initiatives by Startek play a pivotal role in job creation within South Africa. By providing employment opportunities to individuals in underserved communities, the company has contributed significantly to local economies. Over 5 years, the company has proudly hired and trained 5368 individuals from disadvantaged backgrounds. These aren't just statistics - they represent lives transformed through meaningful employment opportunities. These efforts have seen Startek recruit from diverse backgrounds with a special focus on empowering the youth. A significant 77% of hires are individuals aged between 18 to 25 highlighting the company's dedication to providing early career opportunities for the youth facing socio-economic challenges. 

Startek has strategically forged impactful partnerships with government institutions and local bodies to enhance its hiring initiatives. By collaborating with these entities, Startek has been able to tap into a broader talent pool ensuring a more inclusive recruitment process. In a proactive and community-oriented move, Startek reached out to the local Provincial Government to strengthen its impact sourcing initiatives and extend positive influence to the local community. The Mayor, sharing a vision for community development enthusiastically joined the Startek team members in organizing hiring roadshows. This collaborative effort created a remarkable impact, drawing the participation of almost 3000 individuals from the local community. As a direct result of these roadshows Startek successfully hired people, empowering them with the means to secure a brighter future for themselves and their families.  

Startek recognizes the importance of investing in local talent and nurturing the future workforce. The company has established strategic partnerships with local colleges and universities as part of its commitment to impact sourcing. The figures showcase a collaboration that goes beyond employment with 20% of recruits coming from the company’s educational partnerships. Through these collaborations Startek aims to identify, train and empower talented individuals who are eager to embark on their professional journey. This not only serves as a testament to the success of such collaborations but also underlines the company's role in shaping the future workforce. 

What sets Startek apart is not just its commitment to hiring locally but its dedication to creating a supportive and inclusive work environment. The company's focus on employee well-being, mentorship programs and avenues for professional development ensure that each team member feels valued and supported. 

Startek doesn't just stop at recruitment, it measures success through retention rates. Through continuous investment in the growth and well-being of the associates, Startek has fostered a culture of loyalty and dedication resulting in high retention rates that far exceed industry standards. 60% of individuals trained and hired through the impact sourcing program have sustained long-term employment with the company. These aren't just associates, they are success stories illustrating the program's effectiveness in creating a sustainable impact on individual careers. 

The Startek commitment to skill development extends beyond the traditional boundaries of a call center, as it recognizes the transformative potential of investing in its team’s growth and development. Through its comprehensive skill development initiatives Startek provides rigorous training programs aimed at equipping individuals hired through impact sourcing efforts with the necessary skills and knowledge to excel in their roles. From communication and problem-solving skills to technical proficiency and customer service excellence, the training curriculum covers a wide range of competencies essential for success in the fast-paced environment of a call center. As a result of these skill development initiatives, associates hired through impact sourcing efforts have experienced significant personal and professional growth, gaining confidence, competence and a sense of purpose in their roles. 

As Startek looks to the future, the figures become a roadmap for further success. With a clear vision for the future Startek aims to significantly increase the number of individuals hired through impact sourcing initiatives, thereby creating more opportunities for employment and economic stability within underserved communities. The company has ambitious plans to double its impact by ensuring that 100% of the hires are from the impact sourcing initiatives over the next 3 years. The goal is not just to increase numbers but to deepen the impact ensuring that more lives are touched, transformed and empowered. 

The impact sourcing efforts in Startek South Africa are a testament to the transformative power of socially responsible business practices. Expanding its impact sourcing initiatives, the company remains steadfast in its mission to create positive change and create a more equitable society. As Startek continues this impactful journey, the numbers are not just metrics, they are a promise of a brighter, more inclusive future for the communities it serves. 

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