Organizations are responsible for the experiences of their consumers as they interact with their brand. Positive brand experiences drive customer engagement, promote loyalty and create lifelong fans. But a single negative experience can send your customer to your competitor.
Consumers are increasingly shopping and engaging online, but organizations that do not actively manage third-party content, from product reviews to communities and forums, risk their brand reputation as a result of scams and online bullying.
41% of Americans have personally experienced some form of online harassment. And, with more than 4.66 billion active internet users worldwide, user-generated content can be hard for brands to monitor and effectively manage alone.
Through content moderation services, Startek enables brands to ensure trust and safety for their consumers both in their own online spaces and in third-party communities, including social media and online marketplaces, where engagement around the brand takes place.
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