How automated quality management supports contact centers

Startek Editorial
Startek Editorial

Mar 06, 2024 | 4 min read

In the dynamic landscape of customer service, contact centers serve as the frontline ambassadors of a business. The success of these centers depends on many factors and one of the most crucial is quality management.  

In this blog, we will delve into why automated quality management is not just a checkbox but an indispensable key to unlocking the full potential of contact centers. 

What is automated quality management?

Automated Quality Management (AQM) is a comprehensive approach to ensuring and enhancing the value of products or services through automated tools and processes. In essence, AQM leverages technology to streamline and optimize quality assurance procedures, making them more efficient, accurate and consistent. It is a modern and sophisticated approach to ensuring high-quality products and services. By leveraging automation, organizations enhance efficiency, reduce manual errors and ultimately deliver better outcomes for their customers.  

Improving contact center quality assurance boosts agent performance and elevates customer satisfaction. By ensuring top-notch interactions, you can reduce volume and enhance key performance indicators. In fact, according to recent studies, companies using QA software have reported a 45% improvement in customer satisfaction and a 37% increase in agent performance.   

Why quality management is key to contact center success

Quality management is the linchpin of contact center success. It goes beyond mere monitoring to encompass a holistic approach prioritizing customer satisfaction, compliance, employee development and operational efficiency. By recognizing the pivotal role of quality management and implementing robust systems, businesses fortify their contact centers as strategic assets, propelling them toward delivering sustained CX services success in the ever-evolving landscape of customer demands. 

6 benefits of AQM

Here are six key reasons why automated quality control is needed to up your contact center.  

  1. Enhancing CX services 

Quality management in contact centers plays a paramount role in ensuring customer satisfaction. By consistently conducting quality monitoring and improving interactions, businesses create positive customer experiences. Satisfied customers are more likely to become loyal patrons, contributing to long-term success and a positive brand reputation. 

  1. Improved first-contact resolution 

Efficient quality management processes enable contact centers to identify areas for improvement, resulting in quicker issue resolution. When customer queries are resolved effectively on the first contact, it not only enhances customer satisfaction but also reduces operational costs associated with repeat contacts. 

  1. Compliance and risk mitigation: 

Contact centers often handle sensitive information, making compliance with industry regulations imperative. Quality management ensures agents adhere to established protocols and compliance standards, mitigating the risk of legal and regulatory issues. This not only safeguards the business but instills trust among customers. 

  1. Employee development and engagement 

Quality management extends beyond monitoring customer interactions; it also involves evaluating and developing the skills of contact center agents. Regular feedback and coaching based on quality assessments empower agents to improve their performance, fostering a culture of continuous learning and engagement within the team. 

  1. Data-driven decision-making 

Quality management systems generate valuable data and insights into customer interactions. By leveraging this data, contact centers make informed decisions about process improvements, resource allocation and training initiatives. This data-driven approach ensures the contact center operates efficiently and adapts to evolving customer needs. 

  1. Cost reduction and operational efficiency 

Identifying and addressing quality issues early on helps streamline processes and minimize operational inefficiencies. As a result, contact centers achieve cost savings by optimizing resource utilization, reducing handling times and minimizing errors in customer interactions. 

 Research indicates that over 90% of organizations find quality assurance highly effective in achieving these goals. 

Benefits of automated quality management

As the demand for seamless interactions grows, so does the need for efficient quality management. Four benefits of AQM are: 

Benefits of automated quality management
  1. Strategic decision-making 

Automation generates a wealth of data that can be harnessed for strategic decision-making. By analyzing trends, customer sentiments and agent performance metrics, contact centers gain valuable insights into their operations. This data-driven approach enables proactive decision-making, such as optimizing staffing levels, refining scripts and implementing targeted training initiatives. Ultimately, contact centers can align their strategies with expectations, leading to improved customer satisfaction and a competitive edge in the market. 

  1. Customized agent coaching plans 

Automated Quality Management is reshaping the coaching landscape in contact centers, offering a potent combination of real-time feedback, objectivity and scalability. By harnessing the power of AI and machine learning, contact centers can optimize their coaching processes, improving agent performance, increasing customer satisfaction and using resources more efficiently. Automated quality management allows immediate analysis of customer interactions. This real-time feedback enables coaches to address issues promptly, fostering continuous improvement and reducing the likelihood of recurring mistakes. Unlike traditional coaching, which may be subjective and biased, automated systems provide an objective evaluation based on predefined criteria. This ensures fairness and consistency in performance assessments and facilitates customized coaching plans. 

Also Read: Unlock benefits of CCaaS for customer service: flexibility, tech access, cost efficiency.

  1. Integrated workflows with AQM 

Introducing new tools and platforms to your contact center may complicate the process if they fail to seamlessly integrate with your present system and software. This can significantly hinder your quality assurance efforts, as the collection and migration of data from numerous apps that lack proper integration is resource-intensive and often results in flawed analytics. 

A single Automated Quality Management system, however, extracts large amounts of data from different resources and delivers a unified view of your customer interactions. In contrast, manual quality management usually requires multiple tools, potentially leading to missed data and other inefficiencies impacting the accuracy of your quality evaluations and reports. 

  1. Enhanced compliance standard 

Contact centers and agents must enhance compliance with industry regulations and standards, including ISO. Agents must follow scripts and make necessary disclosures during their calls to avoid costly legal issues. AQM systems simplify these efforts by documenting, tracking interactions, evaluating agent performance on calls and ensuring adherence to quality guidelines. 

Automated quality management in contact centers represents a pivotal advancement in enhancing operational efficiency and customer satisfaction. By leveraging cutting-edge technologies, such as artificial intelligence and machine learning, organizations can proactively monitor, assess and optimize the quality of customer interactions. This not only streamlines the evaluation process but enables real-time feedback, allowing for immediate adjustments and improvements. The active integration of automated quality management ensures adherence to industry standards and empowers contact centers to deliver consistently high-quality service.  

As we navigate the evolving landscape of customer engagement, embracing automated quality management emerges as a strategic imperative, fostering a culture of continuous improvement and responsiveness in contact center operations. 

Click here to learn about our automated quality solutions.


Related posts


happy call center agent working in a multichannel contact center
Multichannel contact center: The key to streamlined customer interactions

Deliver seamless customer support across all channels with a multichannel contact center solution. Learn more about its benefits and how to implement it.

April 2024

Read more


Happy call center agent addressing customer
Understanding advanced call center technologies

Transform customer service! Explore advanced call center technologies AI, omnichannel support & speech analytics. Boost efficiency, reduce costs & improve CX.

April 2024

Read more


CCaaS based call center agent
Deliver better CX with Contact Center as a Service (CCaaS)

Learn about the benefits of CCaaS and the key features that businesses can customize to meet their specific needs.

April 2024

Read more


Group of young multicultural call center agents
Why your business needs multilingual customer support

In our global marketplace, multilingual customer support is essential for fostering trust, loyalty, and seamless expansion into new markets.

April 2024

Read more


A group of people having a meeting at work
Transforming CX with contact center knowledge management

The article outlines the benefits of knowledge management for enhanced customer experience.

March 2024

Read more

Guides & whitepapers

Empowering contact center heroes ebook
Empowering contact center heroes

Gen AI revolutionizes customer service by enhancing agent productivity and CX. Learn about its transformative power in our eBook.

March 2024

Read more


Happy young lady with shopping bags
Optimizing call volumes for improved retail customer experience

Improve the retail customer experience by reducing long hold times and decreasing abandoned calls to drive customer engagement and retention

March 2024

Read more
View all

Stay connected

Please enter a valid email address.
Please select the checkbox before submitting the registration form.
Thank you for sharing your details. We look forward to keeping in touch.