With as much as 34% of annual sales being made during the holiday season, for many retail brands across the U.S., the holiday ramp is a make-or-break time.
While November 1 marks the official start of the holiday season, the Thanksgiving weekend traditionally marks the start of a significant ramp in holiday shopping. Black Friday is the single biggest shopping day of the year for many retailers, with as many as half of U.S. shoppers intending to buy a gift on this day.
But how can retailers ensure their call center is ready to handle the increase in customer contacts?
Six priorities for a successful call center holiday ramp up
Super-charge hiring with automation Finding the right candidates for vacant positions, especially when you have many roles to fill, can feel like finding a needle in a haystack. And, in an entirely manual hiring process, brands are limited by the capacity of their HR teams.
Automating elements of the hiring process enables you to hire skilled candidates at scale while also improving the candidate experience, a consideration that is more important than ever in a competitive job market.
By using AI to screen resumes, match candidates to roles and test candidates’ skillsets, automated hiring tools can identify those candidates most likely to succeed and route suitable job seekers to hiring managers, fast-tracking the interview process and maximizing the resource of your HR team.
Leverage work-from-home to access new talent pools While contact center work has traditionally required teams to be based in a brick-and-mortar environment, in recent years necessity drove a radical reimagining of how call centers could operate. Agents and brands alike realized that this new hybrid or work-from-home model delivers benefits for all. Agents appreciate the flexibility and happy agents created better experiences, driving up customer satisfaction. Brands, meanwhile, recognize that technology creates the secure spaces necessary to safeguard customer data outside of traditional brick-and-mortar environments.
With the case for home working call center agents proven, work-at-home teams enable brands to access new talent pools for seasonal work.
Without the need to be close to your office, work-at-home enables your recruitment search to expand into previously untapped locations. Home-based opportunities also appeal to a workforce that may not have felt well served by a brick-and-mortar environment, such as working parents, caregivers and those embarking on a second career.
Address customer journey pain points before the holiday season begins Customer analytics can help you to understand your customer journey. Identifying and addressing pain points will streamline the customer experience and improve customer satisfaction.
Minimize the need for customers to reach out to customer service by understanding and addressing the drivers behind repeat contacts and identifying where information in other channels, such as your website, needs to be updated or refreshed. And, by reducing the volume of simple queries coming into your contact center team, you will free up resources to focus on managing peak seasonal demand.
High volume, low emotional effort interactions lend themselves to automation. If you don’t already have self-service solutions in place, analytics will help you to identify use cases. Whereas, if you have already deployed automation, analytics will help you to keep iterating and ensure your self-service solutions are as effective as possible.
Diverting simple, repeatable tasks to automation, including chatbots, frees up live agents to focus on more complex customer queries while ensuring customers always have an instant answer to everyday questions, such as order status inquiries, product availability or opening hours.
Leverage technology for faster agent speed to proficiency Onboarding new agents takes time, but seasonal staff may only be in role for a matter of weeks, meaning lengthy training periods aren’t a viable option.
Agent assist technology holds the key to maximizing agent speed to proficiency. From virtual chat and voice conversations that allow agents to practice their skills in real-to-life scenarios to agent-assist technology that prompts next-best action in real-time and gamification that rewards agents for displaying desired behaviors, technology can take agents from the training room to the live environment in a matter of days.
Have a ramp-down plan For retailers, hiring and training staff is the priority when it comes to peak seasonal sales periods, but it is equally important to have a clear ramp-down plan.
Monitor contact volumes to understand and effectively forecast demand, enabling you to plan a staggered ramp down that balances resource with the need to maintain a positive CX. Ensure your contact center team, whether in-house or outsourced, is part of building that plan so they can help you to ramp down efficiently.
Clear, timely communication with seasonal agents about the duration of their assignment will also help to build your brand as a seasonal employer of choice.
Seasonal sales are vital for many brands’ success. Ensuring your customers continue to receive the high-quality customer service they enjoy at other times of the year is essential to drive customer loyalty and retain your customers for the long term.
Working with an experienced CX solutions provider with access to the technology and insights necessary to effectively staff your call center for the peak season will ensure your CX is consistent, despite increased demand.
Startek® has more than 30 years’ experience creating world-class experiences for leading retail brands. To learn more about how we can support your team as you ramp for the 2023 holiday season, contact us.
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