How automation benefits your call center

Startek Editorial
Startek Editorial

Jan 17, 2024 | 5 min read

Call centers are some of the busiest departments in any business. They are some of the most fast-paced areas of your operation. On any given day, agents field voice and non-voice inquiries from customers and prospective customers about everything from billing to shipping to logistics. Representing your brand in every interaction, your agents must input data, listen intently to customer needs, provide accurate information and a consistent positive experience in an environment constantly evolving to meet customer needs. Brands looking to improve the efficiency and effectiveness of their call center operations should consider call center automation.  

In this blog, we discuss what call center automation is, the types of automation available, key benefits and why automation is a perfect fit for call centers in today’s digital-first world. 

What is call center automation?

Call center automation refers to the use of technology to streamline and enhance the efficiency of various tasks and processes within a call center environment. The goal of call center automation is to improve the overall customer experience, increase operational efficiency, and reduce costs. This can be achieved through the implementation of various tools, software, and systems that automate repetitive and time-consuming tasks, allowing human agents to focus on more complex and value-added activities. 

Call center automation supports processes within customer service, IT operations, digital marketing and finance. In call centers, automation is primarily used to streamline customer service, deliver customer support and fast-track troubleshooting.  

As customers expect immediate, 24/7 service and more personalized interactions, the task of managing customer contacts has become increasingly complex. Agents can find themselves torn between the need to focus on the customer and their needs, and the requirement to deliver, capture and record information. Call center automation can alleviate some of the burden, enabling agents to deliver a better customer experience (CX).  

How call center automation support agents?

Call center automation support agents by streamlining processes, reducing workload and enhancing overall efficiency. Here are five ways call center automation supports agents:  

Routine task automation: Automation handles routine and repetitive tasks, such as data entry, call logging and simple query resolutions. This allows agents to focus on more complex and value-added tasks that require human judgment and empathy.  

Knowledge base integration: Automation integrated with knowledge bases and databases provides agents with instant access to relevant information. This ensures agents have accurate and up-to-date information, enabling them to respond to customer inquiries more effectively.  

Call routing and prioritization: Automated call routing systems analyze incoming calls and routes them to the most suitable agent based on factors such as expertise, language proficiency or previous interactions. This ensures that each agent is handling the types of calls they are best equipped to handle, improving overall efficiency.  

Predictive analytics for customer insights: Automation analyzes customer data and provides agents with predictive analytics. This information helps agents anticipate customer needs and preferences, enabling personalized interactions and more tailored and proactive service.  

Workflow and process optimization: Automation tools optimize call center workflows by identifying bottlenecks, inefficiencies and areas for improvement. This allows management to make data-driven decisions to enhance processes, leading to smoother overall operations and reducing stress on agents.  

Types of call center automation

Integrating automation into your call center can have many benefits, including driving cost efficiency and increasing agent productivity. But what type of automation is right for your call center? Here are some of the most popular types of automation used in call centers today:

Types of call center automation

1. Interactive voice response (IVR): IVR systems interact with callers through pre-recorded voice menus. Callers select from several options using their keypad or voice commands. IVR systems handle multiple calls simultaneously and route calls to the appropriate department or agent, provide information about products or services and even take payments.

2. Predictive dialing: Predictive dialing systems make outbound calls and connect callers to an agent when there is an available agent to speak with. This helps improve agent productivity by eliminating wait times between calls. Predictive dialing can also make outbound sales calls and perform market research surveys.  

3. Workforce management: Workforce management systems help call centers to schedule agents’ shifts, track performance and optimize staffing levels. This type of automation can ensure contacts are answered on time and wait times are minimized.

4. Chatbots: Chatbots handle simple tasks, such as answering FAQs or providing basic customer support. They supplement or replace human agents, depending on your needs. 

5. Data entry and processing: Data entry enables call centers to achieve high levels of data accuracy by eliminating the need for agents to re-key information and automate the extraction of data for reporting. 

Applications of Robotic Process Automation (RPA) in call centers

Robotic Process Automation (RPA) can be used in a number of ways in call centers. One way is to use RPA to automate repetitive tasks such as placing phone calls or sending emails. This can free up agents to handle other tasks. RPA can also be used to handle customer queries.

For example, an RPA bot can be used to provide information about product features or pricing. Additionally, RPA can be used to monitor call center performance and identify areas for improvement.

RPA can also be used to route calls more efficiently, by taking into account the caller's location and the availability of agents. Additionally, RPA can be used to generate reports or analytics based on call center data. By automating these tasks, call centers can improve efficiency and free up agents to handle more complex tasks.

For example, an RPA bot can be used to ensure that customer information is entered correctly into the system. The bot can also be used to generate reports or follow up with customers after a call.

Big benefits of integrating automation in call centers

If you manage a call center, you know that automation can help improve efficiency and effectiveness. Here are five benefits of integrate automation into your call center operations.

1. Better accuracy and consistency - With automation, your agents won’t have to worry about entering data incorrectly, which means fewer mistakes and more accurate data overall.

2. Reduced human error - with automated solutions, you can rest easy knowing that your agents won’t make mistakes when entering data during calls.

3. Enhanced customer experience - A streamlined, error-free experience for your customers will help you keep your brand reputation intact.

4. Better use of talent – Automation can free agents up so that they can do their jobs more effectively. This means you can use your talent more effectively and deploy your team in the areas where they’re needed most.

5. Better operational visibility - Automation can help you see what’s going on in your business by giving you real-time operational visibility across multiple channels.

To learn more about how automation could enhance your CX delivery, contact us.

 

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