Real-time agent assist: Empowering agents and transforming customer support

Startek Editorial
Startek Editorial

Jan 24, 2024 | 4 min read

According to Grand View Research, the customer experience management market is projected to expand by 15.4% CAGR from 2023 to 2030. In this fast-paced world of customer service, where every interaction counts, businesses are constantly seeking innovative solutions to enhance their support systems. The advent of artificial intelligence has ushered in a new era, transforming the way organizations interact with their customers. Among the myriad of AI-driven advancements, agent assist stands out as a game-changer. 

Real-time agent assist is an intelligent automation system that uses AI and machine learning to make real-time suggestions to help human agents. It also empowers customer support agents with unprecedented efficiency and agility to reshape the customer support landscape. 

In this era of instant gratification and heightened customer expectations, businesses need to implement real-time solutions in their operations to stay ahead of the curve. 

What is real-time agent assist?

Real-time agent assist is a dynamic and innovative approach to enhance customer service interactions by integrating advanced technology and artificial intelligence into the realm of customer support. This system operates in real-time, providing instantaneous support to human agents during live interactions with customers. Leveraging sophisticated algorithms and machine learning capabilities, real-time agent assist analyzes ongoing conversations, customer queries and historical data to offer relevant suggestions, responses and insights to the human agent. This technology streamlines and optimizes customer service processes, boosting efficiency, ensuring agents have the most up-to-date information available. By facilitating quick decision-making and personalized customer interactions, real-time agent assist contributes to a seamless and more satisfying customer service experience, elevating the overall quality of customer support. 

Role of real-time support in assisting agents

In the dynamic and ever-evolving realm of customer service, where responsiveness and agility are paramount, the role of real-time support is emerging as a pivotal force in empowering agents; akin to having a seasoned coach standing beside every agent, providing immediate guidance and corrections throughout customer interactions. Agent assist also acts as a linchpin for businesses striving to provide a standardized and exceptional customer experience, regardless of geographical boundaries. 

Here is how real-time support assists agents in delivering top-notch CX: 

Real-time coaching 

Real-time support is like a virtual coach, offering instantaneous feedback to agents as they navigate through customer queries and issues. This proactive approach allows for immediate course correction, preventing potential pitfalls and ensuring that each customer interaction is a positive one. 

Identifying and correcting errors 

Traditional feedback mechanisms often involve post-interaction evaluations, leaving agents with a list of areas to improve upon. Real-time support, on the other hand, goes beyond identification by actively correcting errors as they occur. This not only saves time but also enhances the learning process for agents, as they receive instant guidance on the nuances of effective customer communication. 

Consistency across agents and regions 

Real-time support acts as a unifying force, ensuring that every agent, regardless of their location, adheres to the same high standards and maintains consistency in the quality of interactions. By addressing issues in real time, this approach prevents the development of inconsistent practices and helps create a seamless customer experience, regardless of the agent handling the query. 

Enhancing customer satisfaction 

Customers value efficiency and accuracy in their interactions with support teams. Real-time support not only streamlines the customer service process but also minimizes the chances of errors, leading to increased customer satisfaction. The immediate resolution of issues contributes to a positive customer perception, fostering loyalty and trust in the brand. 

Adaptive learning for agents 

Real-time support provides instant feedback and guidance which enables agents to adapt and learn from their experiences on the go. This adaptive learning process empowers agents to continuously improve and excel in their roles, contributing to the overall success of the customer service team. 

Benefits of real-time agent assist

Startek - 7 benefits of real-time agent assist
  1. Reduced ramp time – Real-time agent assist accelerates the onboarding process, helping new agents quickly adapt to their roles and responsibilities. 
  2. Enhanced operational efficiency - Agents work more efficiently with immediate assistance, reducing idle time and boosting overall productivity in customer service operations. 
  3. Consistent compliance standards - Real-time support ensures agents adhere to compliance standards consistently, minimizing the risk of errors and regulatory issues. 
  4. Increased agent focus - With instant guidance, agents concentrate on resolving customer issues effectively, leading to a higher level of focus during interactions. 
  5. Operational cost and time savings -Streamlined workflows and quick issue resolution contribute to a reduction in both operational costs and the average handling time per customer interaction. 
  6. Reduced staff turnover - Real-time assistance enhances job satisfaction by providing continuous learning opportunities and support. This creates a positive agent experience that contributes to a decrease in employee turnover.  
  7. Upsell and cross-sell opportunities - Agents capitalize on real-time insights to identify upselling and cross-selling opportunities, maximizing revenue potential during customer interactions. 

How real-time agent assist is transforming industries

Retail sector - In the retail sector, this technology emerges as a sales powerhouse. By analyzing customers' previous purchases, agent assist prompts retail agents to recommend personalized product suggestions. This enhances the shopping experience and serves as a potent tool for increasing sales by delivering tailored recommendations that resonate with individual preferences. 

Must Read: Optimizing call volumes for improved retail customer experience

Telecom sector - In the dynamic realm of telecom, real-time agent assist takes center stage in keeping agents ahead of the ever-changing promotions landscape. By analyzing real-time data on customers' phone usage, the technology prompts agents to share the most relevant and current promotions. This ensures telecom agents are equipped with the latest offerings, delivering personalized promotions that align seamlessly with customers' usage patterns, fostering loyalty and enhancing customer satisfaction. 

Healthcare sector - In the critical arena of healthcare, real-time agent assist is a game-changer in administrative efficiency. By capturing patient information such as addresses, preferred doctors and medications, the technology automates data entry processes. This eliminates keying errors and accelerates data capture, allowing healthcare agents to focus more on patient care. The result is a streamlined and error-free approach to managing patient records, improving the overall efficiency of healthcare services. 

In each industry — retail, telecom and healthcare — real-time agent assist is a versatile tool, delivering personalized interactions, staying agile in response to industry dynamics and optimizing processes for enhanced efficiency and customer satisfaction. The triad of industry transformations highlights the adaptability and impact of real-time agent assist technology across sectors. 

Real-time support isn't just a tool; it's a mindset shift towards a more proactive, efficient and customer-centric approach to service. As technology continues to advance, the integration of real-time support is poised to become a standard practice, reshaping the landscape of customer service for the better.  

To learn more about award-winning agent assist technology from Startek, contact us.


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